Assessor Resource
SIFMPR003A
Liaise with the media
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to funeral home and cemetery and crematorium staff required to liaise with the media.
This unit describes the performance outcomes, skills and knowledge required to liaise with the media for public relations purposes, arrange the placement of public notices, and negotiate the coverage of a public funeral. It involves selecting appropriate media outlets, preparing information for those outlets, and developing and maintaining an ongoing relationship with media personnel.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)