Assessor Resource

SIFXMPR004
Liaise with the media

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the performance outcomes, skills and knowledge required to prepare and provide information to the media. It applies to funeral home and cemetery and crematorium staff required to liaise with the media for public relations purposes, including arranging the placement of public notices and negotiating the coverage of a public funeral. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions statement.

1. Prepare for media liaison.

1.1 Establish purpose for contacting and liaising with the media.

1.2 Determine aims and desired outcomes of media liaison.

1.3 Identify limitations on information to be provided to the media.

1.4 Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.

1.5 Select appropriate personnel for contact within chosen media outlets.

1.6 Contact selected media personnel.

2. Provide information to the media.

2.1 Determine needs of each media outlet and balance against workplace limitations.

2.2 Prepare information according to media outlet’s information needs.

2.3 Supply prepared information to media personnel.

2.4 Establish and maintain ongoing relationships with media personnel.

2.5 Record and maintain information provided to media.

Evidence of the ability to:

select appropriate media outlets and personnel according to the purpose for liaison, aims and desired outcomes and to develop a successful ongoing relationship with media personnel

prepare and present information in a format to suit the requirements of the media outlet.

Evidence of performance of two or more media liaisons is required to demonstrate consistency of performance and ability to respond to different situations.

Demonstrated knowledge of:

purposes for media in the funeral industry, including:

public relations

placement of public notices

coverage of public or celebrity funeral

public relations principles, including:

types of media, including print, television and radio

role of the media in disseminating information

requirements of different media outlets regarding presentation of information, deadlines, amenities, briefing areas and media liaison personnel requirements, and bilingual personnel and information

social, religious and cultural differences and traditions in relation to public notices for funeral coverage

workplace policies and procedures relating to media liaison

federal, state or territory legislation relating to privacy and consumer protection.

Skills must be demonstrated in the workplace or in a simulated environment that is as industry realistic as possible. In a simulated environment, it is essential that assessment is conducted:

using suitable facilities, equipment and resources, including:

computers, communication technology and software programs to liaise with the media

documentation including organisation information and promotional materials

under industry conditions where there is:

integration of tasks with possible interruptions to work typical of the job role

speed and timing requirements that reflect commercial operating conditions

interaction with media representatives

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the range of conditions statement.

1. Prepare for media liaison.

1.1 Establish purpose for contacting and liaising with the media.

1.2 Determine aims and desired outcomes of media liaison.

1.3 Identify limitations on information to be provided to the media.

1.4 Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.

1.5 Select appropriate personnel for contact within chosen media outlets.

1.6 Contact selected media personnel.

2. Provide information to the media.

2.1 Determine needs of each media outlet and balance against workplace limitations.

2.2 Prepare information according to media outlet’s information needs.

2.3 Supply prepared information to media personnel.

2.4 Establish and maintain ongoing relationships with media personnel.

2.5 Record and maintain information provided to media.

Evidence of the ability to:

select appropriate media outlets and personnel according to the purpose for liaison, aims and desired outcomes and to develop a successful ongoing relationship with media personnel

prepare and present information in a format to suit the requirements of the media outlet.

Evidence of performance of two or more media liaisons is required to demonstrate consistency of performance and ability to respond to different situations.

Demonstrated knowledge of:

purposes for media in the funeral industry, including:

public relations

placement of public notices

coverage of public or celebrity funeral

public relations principles, including:

types of media, including print, television and radio

role of the media in disseminating information

requirements of different media outlets regarding presentation of information, deadlines, amenities, briefing areas and media liaison personnel requirements, and bilingual personnel and information

social, religious and cultural differences and traditions in relation to public notices for funeral coverage

workplace policies and procedures relating to media liaison

federal, state or territory legislation relating to privacy and consumer protection.

Skills must be demonstrated in the workplace or in a simulated environment that is as industry realistic as possible. In a simulated environment, it is essential that assessment is conducted:

using suitable facilities, equipment and resources, including:

computers, communication technology and software programs to liaise with the media

documentation including organisation information and promotional materials

under industry conditions where there is:

integration of tasks with possible interruptions to work typical of the job role

speed and timing requirements that reflect commercial operating conditions

interaction with media representatives

Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Establish purpose for contacting and liaising with the media. 
Determine aims and desired outcomes of media liaison. 
Identify limitations on information to be provided to the media. 
Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes. 
Select appropriate personnel for contact within chosen media outlets. 
Contact selected media personnel. 
Determine needs of each media outlet and balance against workplace limitations. 
Prepare information according to media outlet’s information needs. 
Supply prepared information to media personnel. 
Establish and maintain ongoing relationships with media personnel. 
Record and maintain information provided to media. 
Establish purpose for contacting and liaising with the media. 
Determine aims and desired outcomes of media liaison. 
Identify limitations on information to be provided to the media. 
Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes. 
Select appropriate personnel for contact within chosen media outlets. 
Contact selected media personnel. 
Determine needs of each media outlet and balance against workplace limitations. 
Prepare information according to media outlet’s information needs. 
Supply prepared information to media personnel. 
Establish and maintain ongoing relationships with media personnel. 
Record and maintain information provided to media. 

Forms

Assessment Cover Sheet

SIFXMPR004 - Liaise with the media
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SIFXMPR004 - Liaise with the media

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: