Assessor Resource

SIRRMER508
Produce retail visual illustrations

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to frontline visual merchandisers and visual merchandiser supervisors and managers.

This unit describes the performance outcomes, skills and knowledge required to produce simple visual illustrations of proposed product presentations and exhibition displays. It covers design elements, illustration techniques and colour schemes to produce illustrations that depict in situ product presentations and exhibition displays. It also includes consulting with clients to clarify available budgets.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Nil

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

develops examples of accurate representational images of selected objects and interiors

uses colour schemes to suit specific visual merchandising promotional themes

develops quick marker sketches.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

relevant documentation, such as sample client briefs

information on:

client requirements

store image

products and services

retail illustration tools and materials, including relevant computer software.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail illustration project environment

client feedback

answers to questions about specific design skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication and interpersonal skills to:

ask questions to identify and confirm requirements

negotiate with internal and external groups and teams with regard to visual merchandising through clear and direct communication

share information

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

technical skills to:

use colour planning and blocking in retail visual merchandising design concepts

use hand-drawn in-perspective sketching

use tone, colour and surface in sketch illustrations

Required knowledge

roles and responsibilities of internal and external groups and teams with regard to visual merchandising

relevant legal and legislative provisions relating to the development and manufacture of visual merchandising signs, including work health and safety (WHS)

elements and principles of design

psychological and marketable characteristics of colour in visual merchandising

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Illustration techniquesmay include:

linear marks of differing intensity and character, including:

curvilinear

sharp

soft, using side of pencil, marker or crayon

thick

thin

linear marks to produce illusion of three-dimensional (3-D) form

online illustrations

quick marker sketches

simple linear perspective

tonal range to produce illusion of 3-D

using colour

using mixed drawing media and a range of techniques to produce drawings.

Equipment and materialsmay include:

charcoal

coloured pencils

fine liner pens

marker pens

pastels and chalks

pencils from B to 6B

watercolour.

Customermay include:

customer with routine or special requests

internal and external contact

new or repeat contact

people from a range of social, cultural and ethnic backgrounds

people with varying physical and mental abilities.

Interior and exterior colour schemes may be for:

department stores

exhibition stands

interiors and exteriors of shops.

Promotional themesmay include:

seasonal events, such as:

religious holidays

Mother’s day

Father’s day

Valentine’s day

sports events

seasonal sales

cultural themes, such as:

Japanese

Mexican

Tuscan

enterprise-specific promotions, such as:

birthday sale

homewares sale

lingerie sale

perfume promotion

specific product promotional events, such as exhibitions.

Design elementsmay include:

colour

direction

line

shape

size

texture.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Use illustration techniques and relevant equipment and materials to depict accurate observation of products. 
Apply shading, tonal scales, contour, variation in weight of line work, and balance of negative space to depict products. 
Accurately reflect colour and finish of sample products. 
Depict products in correct proportion and to customer specification. 
Use accurate observation of proportion in sketch illustrations. 
Draw sketches of objects and interiors in perspective. 
Demonstrate effective contrast of tone, colour and surface in sketch illustrations. 
Depict in situ mannequins in correct proportion. 
Negotiate terms of brief and budget limitations with client. 
Produce colour sample boards to demonstrate interior and exterior colour schemes with colours and textures to suit corporate image, target market and promotional themes. 
Produce store and merchandise colour concepts with accurate specifications and tonal rendering to meet client requirements. 
Produce colour schemes to suit specific visual merchandising promotional themes. 
Design sketches to reflect design elements required for the visual identity of the promotion. 
Use colour visual sketches to demonstrate how the colour scheme will appear in situ. 
Use a variety of methods, techniques and effects to describe fixtures, product presentations and display points. 
Produce sketches suitable for presentation to industry. 

Forms

Assessment Cover Sheet

SIRRMER508 - Produce retail visual illustrations
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRRMER508 - Produce retail visual illustrations

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: