Assessor Resource

SIRXECM001
Monitor and interpret online data analytics

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the performance outcomes, skills and knowledge required to monitor and interpret online data related to the performance of an ecommerce site. It requires the ability to access and review data, determine effectiveness of ecommerce activity and make recommendations for future improvements.

It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Access data.

1.1. Identify organisational data collection needs.

1.2. Select methods for data collection and analysis.

1.3. Use selected methods to collect required data according to organisational data collection policies and procedures.

1.4. Store collected data according to organisational data collection policies and procedures and legal and ethical data storage requirements.

2. Analyse data.

2.1. Assess quality and relevance of data based on organisational data collection needs.

2.2. Cleanse and filter data to ensure captured data is relevant to organisational data collection needs.

2.3. Identify trends in performance through data mining and statistical analysis.

2.4. Analyse data to identify and determine impact of internal and external activity.

2.5. Determine return on investment of paid data collection and analysis.

3. Report on findings.

3.1. Use data analysis to identify and report on strengths, weaknesses, threats and opportunities.

3.2. Make recommendations for improvements based on findings.

3.3. Present findings and recommendations in appropriate format.

3.4. Communicate findings and recommendations to relevant personnel.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify organisational data collection needs and follow organisational policies and procedures to collect performance data across one sales period

undertake an analysis of data captured during the above sales period to determine:

impact of internal activity

impact of external activity

customer insights

ecommerce performance

data trends

use data analysis findings to document:

strengths

weaknesses

opportunities

threats

recommendations for improved performance.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to data collection and storage

role of data collection and analysis in ecommerce

current ecommerce data collection methods:

benefits

limitations

role of data collection in identifying:

site visits

origin of customer traffic

paths to purchase

shopping cart abandonment

impact of internal and external activities

product viewings

customer behaviours online

future behaviours

social media impacts

customer relationship management and loyalty

click-throughs

net promoter score

search engine marketing and search engine optimisation

data quality measures:

validity

consistency

timeliness

accuracy

integrity

common analytical terminology used in an online sales environment

techniques to analyse and draw conclusions from data

formats for reporting data analysis.

Skills must be demonstrated in a service industries environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

relevant documentation:

organisational policies and procedures for:

data collection

data storage

organisational data collection needs

ecommerce performance data

data reporting template.

Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Access data.

1.1. Identify organisational data collection needs.

1.2. Select methods for data collection and analysis.

1.3. Use selected methods to collect required data according to organisational data collection policies and procedures.

1.4. Store collected data according to organisational data collection policies and procedures and legal and ethical data storage requirements.

2. Analyse data.

2.1. Assess quality and relevance of data based on organisational data collection needs.

2.2. Cleanse and filter data to ensure captured data is relevant to organisational data collection needs.

2.3. Identify trends in performance through data mining and statistical analysis.

2.4. Analyse data to identify and determine impact of internal and external activity.

2.5. Determine return on investment of paid data collection and analysis.

3. Report on findings.

3.1. Use data analysis to identify and report on strengths, weaknesses, threats and opportunities.

3.2. Make recommendations for improvements based on findings.

3.3. Present findings and recommendations in appropriate format.

3.4. Communicate findings and recommendations to relevant personnel.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify organisational data collection needs and follow organisational policies and procedures to collect performance data across one sales period

undertake an analysis of data captured during the above sales period to determine:

impact of internal activity

impact of external activity

customer insights

ecommerce performance

data trends

use data analysis findings to document:

strengths

weaknesses

opportunities

threats

recommendations for improved performance.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to data collection and storage

role of data collection and analysis in ecommerce

current ecommerce data collection methods:

benefits

limitations

role of data collection in identifying:

site visits

origin of customer traffic

paths to purchase

shopping cart abandonment

impact of internal and external activities

product viewings

customer behaviours online

future behaviours

social media impacts

customer relationship management and loyalty

click-throughs

net promoter score

search engine marketing and search engine optimisation

data quality measures:

validity

consistency

timeliness

accuracy

integrity

common analytical terminology used in an online sales environment

techniques to analyse and draw conclusions from data

formats for reporting data analysis.

Skills must be demonstrated in a service industries environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

relevant documentation:

organisational policies and procedures for:

data collection

data storage

organisational data collection needs

ecommerce performance data

data reporting template.

Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify organisational data collection needs. 
Select methods for data collection and analysis. 
Use selected methods to collect required data according to organisational data collection policies and procedures. 
Store collected data according to organisational data collection policies and procedures and legal and ethical data storage requirements. 
Assess quality and relevance of data based on organisational data collection needs. 
Cleanse and filter data to ensure captured data is relevant to organisational data collection needs. 
Identify trends in performance through data mining and statistical analysis. 
Analyse data to identify and determine impact of internal and external activity. 
Determine return on investment of paid data collection and analysis. 
Use data analysis to identify and report on strengths, weaknesses, threats and opportunities. 
Make recommendations for improvements based on findings. 
Present findings and recommendations in appropriate format. 
Communicate findings and recommendations to relevant personnel. 

Forms

Assessment Cover Sheet

SIRXECM001 - Monitor and interpret online data analytics
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Assessment Record Sheet

SIRXECM001 - Monitor and interpret online data analytics

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