Assessor Resource

SIRXECM002
Prepare digital content

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the performance outcomes, skills and knowledge required to prepare written and visual digital content for use across online platforms and ecommerce sites. It requires the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.

It applies to individuals working in operational roles in a diverse range of businesses that operate online to sell products and services. They operate with some independence, under limited supervision and guidance from others, and within established organisational policies and procedures.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital content needs.

1.1. Determine organisational written and visual digital content needs.

1.2. Access and review organisational templates and content style guides to inform content development and ensure content consistency.

1.3. Identify platform functionality and limitations to inform content development.

1.4. Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.

1.5. Access product and organisational information required for content development.

1.6. Plan content development that aligns with organisational branding and marketing activity.

2. Develop written content.

2.1. Develop written content that aligns with organisational style guide, branding and marketing activity.

2.2. Produce accurate and detailed written content that aids customer browsing and purchasing.

2.3. Use text styling that provides a clear hierarchy of content.

2.4. Use copywriting techniques that encourage customer engagement.

2.5. Plan and use keywords for search engine optimisation.

2.6. Check for correct use of grammar and spelling and make any required amendments.

2.7. Seek feedback from relevant personnel and make any required amendments to written content.

3. Develop visual content.

3.1. Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.

3.2. Edit visual content to generate high quality and appealing visual content.

3.3. Ensure visual content accurately represents products and services.

3.4. Seek feedback from relevant personnel and make any required amendments to visual content.

4. Upload digital content.

4.1. Gain approval for written and visual content.

4.2. Upload content to digital platforms using approved file extension scheme.

4.3. Arrange content in a logical design for improved user experience.

4.4. Ensure content is displayed in a visually appealing manner.

4.5. Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.

4.6. View the content in closed contention mode, test on multiple devices, and make any required amendments.

4.7. Archive content and ensure version control is applied to track content history.

4.8. Ensure content is securely stored and backed up.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

follow an organisational content style guide to develop the following types of written and visual content for use across two different digital platforms:

product descriptions

videos

still images

purchasing information

promotional content

develop the above written and digital content to:

meet platform functionality requirements

create target market appeal

achieve consistency with organisational branding and promotional activity

upload and test the above digital content on two different devices.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to digital content development:

Trade Practices Act

Privacy Act

role of digital content in an online environment

techniques for using digital content to:

engage customers

maximise sales

generate traffic

create brand and target market appeal

achieve consistency and alignment with organisational branding and promotional activity

current trends in digital content development and use

current software used to aid digital content development

site design and functionality and its relationship to digital content development

role of templates and style guides in digital content development

role and use of copywriting in digital content development

role and use of search engine optimisation in digital content development

techniques for creating written and visual online content relevant to different target markets

techniques to achieve:

clarity

ease of viewing and navigation

visual appeal

readability

use and features of:

keywords

styling

file schemes

information architecture and its relationship to digital content

tools and techniques for uploading and storing digital content.

Skills must be demonstrated in a service industries environment. This can be:

an industry workplace

a simulated industry environment

Assessment must ensure access to:

relevant documentation:

organisational content style guide

digital content templates

digital platforms for content uploading

software for use in digital content development

information technology hardware and software.

Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital content needs.

1.1. Determine organisational written and visual digital content needs.

1.2. Access and review organisational templates and content style guides to inform content development and ensure content consistency.

1.3. Identify platform functionality and limitations to inform content development.

1.4. Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.

1.5. Access product and organisational information required for content development.

1.6. Plan content development that aligns with organisational branding and marketing activity.

2. Develop written content.

2.1. Develop written content that aligns with organisational style guide, branding and marketing activity.

2.2. Produce accurate and detailed written content that aids customer browsing and purchasing.

2.3. Use text styling that provides a clear hierarchy of content.

2.4. Use copywriting techniques that encourage customer engagement.

2.5. Plan and use keywords for search engine optimisation.

2.6. Check for correct use of grammar and spelling and make any required amendments.

2.7. Seek feedback from relevant personnel and make any required amendments to written content.

3. Develop visual content.

3.1. Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.

3.2. Edit visual content to generate high quality and appealing visual content.

3.3. Ensure visual content accurately represents products and services.

3.4. Seek feedback from relevant personnel and make any required amendments to visual content.

4. Upload digital content.

4.1. Gain approval for written and visual content.

4.2. Upload content to digital platforms using approved file extension scheme.

4.3. Arrange content in a logical design for improved user experience.

4.4. Ensure content is displayed in a visually appealing manner.

4.5. Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.

4.6. View the content in closed contention mode, test on multiple devices, and make any required amendments.

4.7. Archive content and ensure version control is applied to track content history.

4.8. Ensure content is securely stored and backed up.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

follow an organisational content style guide to develop the following types of written and visual content for use across two different digital platforms:

product descriptions

videos

still images

purchasing information

promotional content

develop the above written and digital content to:

meet platform functionality requirements

create target market appeal

achieve consistency with organisational branding and promotional activity

upload and test the above digital content on two different devices.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to digital content development:

Trade Practices Act

Privacy Act

role of digital content in an online environment

techniques for using digital content to:

engage customers

maximise sales

generate traffic

create brand and target market appeal

achieve consistency and alignment with organisational branding and promotional activity

current trends in digital content development and use

current software used to aid digital content development

site design and functionality and its relationship to digital content development

role of templates and style guides in digital content development

role and use of copywriting in digital content development

role and use of search engine optimisation in digital content development

techniques for creating written and visual online content relevant to different target markets

techniques to achieve:

clarity

ease of viewing and navigation

visual appeal

readability

use and features of:

keywords

styling

file schemes

information architecture and its relationship to digital content

tools and techniques for uploading and storing digital content.

Skills must be demonstrated in a service industries environment. This can be:

an industry workplace

a simulated industry environment

Assessment must ensure access to:

relevant documentation:

organisational content style guide

digital content templates

digital platforms for content uploading

software for use in digital content development

information technology hardware and software.

Assessors must satisfy the Standards for Registered Training Organisations' requirements for assessors.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine organisational written and visual digital content needs. 
Access and review organisational templates and content style guides to inform content development and ensure content consistency. 
Identify platform functionality and limitations to inform content development. 
Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms. 
Access product and organisational information required for content development. 
Plan content development that aligns with organisational branding and marketing activity. 
Develop written content that aligns with organisational style guide, branding and marketing activity. 
Produce accurate and detailed written content that aids customer browsing and purchasing. 
Use text styling that provides a clear hierarchy of content. 
Use copywriting techniques that encourage customer engagement. 
Plan and use keywords for search engine optimisation. 
Check for correct use of grammar and spelling and make any required amendments. 
Seek feedback from relevant personnel and make any required amendments to written content. 
Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity. 
Edit visual content to generate high quality and appealing visual content. 
Ensure visual content accurately represents products and services. 
Seek feedback from relevant personnel and make any required amendments to visual content. 
Gain approval for written and visual content. 
Upload content to digital platforms using approved file extension scheme. 
Arrange content in a logical design for improved user experience. 
Ensure content is displayed in a visually appealing manner. 
Seek input of relevant personnel to ensure accuracy and relevance of written and visual content. 
View the content in closed contention mode, test on multiple devices, and make any required amendments. 
Archive content and ensure version control is applied to track content history. 
Ensure content is securely stored and backed up. 

Forms

Assessment Cover Sheet

SIRXECM002 - Prepare digital content
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Assessment Record Sheet

SIRXECM002 - Prepare digital content

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