List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENTS | PERFORMANCECRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine ecommerce site requirements. | 1.1. Identify required features, capabilities and functionality of an ecommerce site. 1.2. Identify best practice site design and use benchmarking to inform ecommerce site design. 1.3. Identify opportunities for the integration of existing systems and procedures. 1.4. Investigate design and technology options available to maximise site usability and functionality. |
2. Design a user centred interface. | 2.1. Obtain and review organisational style guide to inform site design. 2.2. Design site map and wire frame to create optimal user experience, functionality and product exposure. 2.3. Select metadata that allows for search engine optimisation. 2.4. Plan for ecommerce functionality and optimisation across multiple devices. 2.5. Ensure consistency of design with organisational style requirements and make any required amendments. 2.6. Seek feedback from relevant personnel and make amendments to site design based on feedback. 2.7. Communicate site designs to web and content developers. 2.8. Adjust designs based on recommendations from web and content developers. |
3. Review site usability. | 3.1. Test interface to ensure functionality across multiple devices and make adjustments to improve functionality. 3.2. Review site navigation and usability and make adjustments to usability. 3.3. Perform testing and amend written content based on results. 3.4. Continuously monitor site usability and make any required updates. |
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
document and design an interface for one ecommerce site that details:
site map
site architecture
wire frame
navigation
filtering
search functionality
shopping cart and payment gateways
optimisation across multiple devices
integration with existing systems and platforms
content requirements
branding requirements
communication and contact information
compliance with legal requirements
security requirements
platform capacity
undertake site testing to review and report on site functionality of one ecommerce site.
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
key aspects of ecommerce design:
site map
site architecture
wire frame
navigation
menu structure
filtering
optimisation across multiple devices
content requirements
search functionality
integration with social media and customer relationship management (CRM)
integration with existing systems
shopping cart and payment gateways
security considerations
retail and product branding requirements
communication aspects
legal requirements
customisation considerations
industry best practice in ecommerce design
types of testing and role in ecommerce design
common site development terminology related to ecommerce site design and usability
interface specifications for ecommerce and their role in improved site usability
customer buying preferences and how they impact site design
design features to achieve usability and functionality
site navigation structures and their features, benefits and limitations
factors impacting ease of operation of a site:
navigation
site download time
time to download files
link accuracy
search functionality
relationships between content and site design
importance and application of consistency in content styling and design
role of data analytics in informing website design
website customer purchase flows and their significance in ecommerce
methods for tracking and reporting on purchase flows
role of an organisational content style guide in designing ecommerce sites.
Skills must be demonstrated in a service industries environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
relevant documentation:
organisational policies and procedures related to site design
organisational content style guide
site performance data
ecommerce sites for testing and review.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.