Assessor Resource

SIRXMER407
Plan and build visual presentations for a range of merchandise categories

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to frontline visual merchandise team members or managers who produce comprehensive working plans for, and safely build, a range of merchandise displays.

This unit describes the performance outcomes, skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It involves the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety (WHS) standards.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Nil

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

produces comprehensive working plans on the presentation and merchandising of product categories, including colour blocked store interiors

develops strategically designed and produced visual displays for a range of product categories

develops individual visual displays, including examples of each of the following styles:

basic

classic

contemporary

designer

lifestyle

traditional.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

IT hardware and design software

relevant documentation, such as:

WHS requirements

industry codes of practice

store merchandising policies

information on:

products and services

suppliers

new display technology.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

role play

third-party reports from a supervisor

a portfolio of personally developed visual merchandising presentation plans and photographs of completed in situ displays

customer feedback

answers to questions about specific skills and knowledge.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

analytical and decision-making skills to determine merchandise category presentation

artistic interpretation skills to:

colour block store interiors

display merchandise

produce illustrations

communication and interpersonal skills to:

ask questions to identify and confirm requirements

approach relevant store personnel for product for use in displays according to store procedures

evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

practical skills to follow safe work practices

Required knowledge

application of consumer demographics and psychographics

business’s target market and its impact on visual merchandising

characteristics and purpose of merchandising in both visual merchandising and retail operations

dealing with internal or external groups and individuals with regard to visual merchandising applications

lifestyle merchandising

relevant legislation and statutory requirements, including work health and safety (WHS)

role of merchandising in the retail industry

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Product categories may include:

baby and toddler products

books

cameras, photographic equipment and services

computer products and services

electrical products

fashion and accessories

floor covering products and services

food and liquor

footwear products and services

furniture products

hair, beauty and cosmetics products

hardware products and services

jewellery

music and audio products and services

newsagency products and services

soft furnishings, fabrics, manchester and haberdashery

sporting products and services

toys.

Style may include:

basic

classic

contemporary

designer

lifestyle

traditional.

Visuals may include:

arrangement of colour ways

folding of fashion garments

price, size and style arrangement

principles of balance and harmony

stock arrangement according to price, size, colour and style

stock placement on fixtures and racking.

Relevant store personnel may include:

floor staff

logistics and store staff

managers.

Work health and safety may include:

building safe display structures

safe lifting

safe use of tools and equipment.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image. 
Produce photographic evidence of specific retail stores or spaces to be merchandised. 
Develop plans, including presentation sketches, showing alternative developmental designs that support the photographic image where relevant. 
Distinguish product placement, style and methods of presentation on working plans. 
Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas. 
Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results. 
Approach relevant store personnel for product for use in displays according to store procedures. 
Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements. 
Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays. 
Evaluate finished visual presentations in conjunction with relevant team members. 
Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation. 
Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points. 

Forms

Assessment Cover Sheet

SIRXMER407 - Plan and build visual presentations for a range of merchandise categories
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

SIRXMER407 - Plan and build visual presentations for a range of merchandise categories

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: