Assessor Resource

SIRXMKT001
Support marketing and promotional activities

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the performance outcomes, skills and knowledge required to support the implementation of marking and promotional activities.

It applies to individuals working in frontline sales roles in a diverse range of industry sectors and business contexts. They operate with some independence under general supervision and guidance from others, and within established organisational policies and procedures.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm promotional and marketing activities.

1.1.Access information regarding upcoming marketing and promotional activities including objectives, resourcing and timing.

1.2.Confirm own role and responsibilities in supporting marketing and promotional activities and seek clarification as required.

2. Communicate promotional and marketing activities.

2.1.Communicate details of marketing and promotional programs to team members and customers as required.

2.2.Promote marketing and promotional activities to customers providing accurate information and details.

2.3.Respond to customer enquiries regarding marketing and promotional activities and refer complex enquiries to relevant personnel.

3. Support marketing and promotional programs.

3.1.Access and display marketing and promotional signage and materials as required.

3.2.Maintain marketing and promotional signage and materials.

3.3.Act on opportunities to enhance outcomes of marketing and promotional activities.

3.4.Ensure adequate resourcing to achieve marketing and promotional objectives.

3.5.Refer marketing and promotional issues to relevant personnel as required.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

support the implementation of one marketing or promotional activity by:

accessing organisational marketing plan and determining activity requirements and own responsibilities

displaying and maintaining activity resourcing and materials

communicating activities to customers.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role

promotional and marketing resourcing

techniques for supporting the achievement of marketing and promotional objectives

techniques for communicating and promoting marketing and promotional activities to customers.

Skills must be demonstrated in a retail environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role

marketing or promotional plans.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Confirm promotional and marketing activities.

1.1.Access information regarding upcoming marketing and promotional activities including objectives, resourcing and timing.

1.2.Confirm own role and responsibilities in supporting marketing and promotional activities and seek clarification as required.

2. Communicate promotional and marketing activities.

2.1.Communicate details of marketing and promotional programs to team members and customers as required.

2.2.Promote marketing and promotional activities to customers providing accurate information and details.

2.3.Respond to customer enquiries regarding marketing and promotional activities and refer complex enquiries to relevant personnel.

3. Support marketing and promotional programs.

3.1.Access and display marketing and promotional signage and materials as required.

3.2.Maintain marketing and promotional signage and materials.

3.3.Act on opportunities to enhance outcomes of marketing and promotional activities.

3.4.Ensure adequate resourcing to achieve marketing and promotional objectives.

3.5.Refer marketing and promotional issues to relevant personnel as required.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

support the implementation of one marketing or promotional activity by:

accessing organisational marketing plan and determining activity requirements and own responsibilities

displaying and maintaining activity resourcing and materials

communicating activities to customers.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role

promotional and marketing resourcing

techniques for supporting the achievement of marketing and promotional objectives

techniques for communicating and promoting marketing and promotional activities to customers.

Skills must be demonstrated in a retail environment. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

organisational policies and procedures for the implementation of marketing and promotional activities as relevant to own role

marketing or promotional plans.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Access information regarding upcoming marketing and promotional activities including objectives, resourcing and timing. 
Confirm own role and responsibilities in supporting marketing and promotional activities and seek clarification as required. 
Communicate details of marketing and promotional programs to team members and customers as required. 
Promote marketing and promotional activities to customers providing accurate information and details. 
Respond to customer enquiries regarding marketing and promotional activities and refer complex enquiries to relevant personnel. 
Access and display marketing and promotional signage and materials as required. 
Maintain marketing and promotional signage and materials. 
Act on opportunities to enhance outcomes of marketing and promotional activities. 
Ensure adequate resourcing to achieve marketing and promotional objectives. 
Refer marketing and promotional issues to relevant personnel as required. 

Forms

Assessment Cover Sheet

SIRXMKT001 - Support marketing and promotional activities
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SIRXMKT001 - Support marketing and promotional activities

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: