- SIRXMPR001A - Profile a retail market
Assessor Resource
SIRXMPR001A
Profile a retail market
Assessment tool
Version 1.0
Issue Date: April 2024
This unit involves reviewing the image of the store, researching market demands, profiling store customers and implementing methods to attract customers to the store.
This unit describes the performance outcomes, skills and knowledge required to profile a retail market.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Prerequisites
Nil
Employability Skills
The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: analyses components of the store image by accessing relevant store documentation promotes the store image in an appropriate manner researches market demands using appropriate market research techniques accurately profiles store customers generates ideas for attracting customers to store selects and develops a suitable idea in collaboration with others presents and discusses idea with supervisor evaluates idea to ensure that it meets requirements for target customers implements the idea according to store policies and budgetary requirements. |
Context of and specific resources for assessment | Assessment must ensure access to: a retail work environment relevant documentation, such as: store policy and procedures manuals store documentation in relation to store image market data. |
Methods of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: observation of the candidate in the workplace third-party reports from a supervisor case studies research reports written or verbal questioning to assess knowledge and understanding review of portfolios of evidence and third-party workplace reports of on-the-job performance. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended. |
Assessing employability skills | Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit: interpersonal communication skills to: carry out market research generate ideas and discuss with relevant personnel through clear and direct communication ask questions to identify and confirm requirements use language and concepts appropriate to cultural differences use and interpret non-verbal communication literacy and numerical skills related to: reading and understanding store policy and procedures research data analysis generating reports collaboration and teamwork. |
The following knowledge must be assessed as part of this unit: store policy and procedures in regard to: accessing documentation promoting store image market research methods evaluation methods creative thinking techniques techniques in interpersonal communication. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. | |
Components of the store image may include: | logo products services layouts displays tickets visual merchandising promotional events and themes. |
Store documentation may include: | sales reports customer surveys market research. |
Appropriate areas for research may focus on: | location consumer product brand price layout advertising. |
Market research techniques may include: | interviews observations surveys questionnaires. |
Store policy may relate to: | marketing market research. |
Data may include: | internal: customer orders, random surveys, complaints, returns external: ABS statistics, books, newspaper reports, supplier information. |
Customers may include: | new or repeat contacts external and internal contacts business customers or individuals customers with routine or special requests people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities. |
Demographic profile may include: | age buying power family structures employment patterns education levels tourism mobility occupations marital status cultural and ethnic background income levels population size. |
Changing trends may include: | tourism immigration technology selling approaches leisure time environmental issues discount operators quality demands advances in technology. |
Customer demands may vary according to: | preference health factors age cultural group dietary issues price. |
Ideas may be generated using techniques such as: | product association brainstorming visualising telling stories creative writing lateral thinking mind mapping, drawings using prompts. |
Methods for attracting customers may include: | advertising seasonal promotions new product launches public relations publicity. |
Relevant personnel may include: | team leader supervisor manager. |
Methods used to evaluate ideas may include: | developing checklists discussing the process with colleagues or supervisors writing a report of the outcomes. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Analyse the components of the store image. | |||
| Access and analyse relevant store documentation in relation to store image. | |||
| Promote the store image in an appropriate manner. | |||
| Select an appropriate area for research of market demands. | |||
| Use appropriate market research techniques according to store policy. | |||
| Plan market research according to store policy and procedures. | |||
| Collect, analyse and present data in an appropriate manner. | |||
| Research the demography of the store's customers. | |||
| Develop a demographic profile. | |||
| Access information about changing trends and relate to customer demands. | |||
| Access and analyse information about the customer. | |||
| Generate ideas to develop methods for attracting customers. | |||
| Select and develop a suitable idea in collaboration with others in the organisation. | |||
| Present and discuss the idea with relevant personnel. | |||
| Evaluate the idea to ensure that it meets the requirements for the target customers. |
Forms
Assessment Cover Sheet
SIRXMPR001A - Profile a retail market
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Assessment Record Sheet
SIRXMPR001A - Profile a retail market
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