Assessor Resource

SISXIND004
Analyse participation patterns

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the performance outcomes, skills and knowledge required to analyse current participation patterns in sport, fitness or recreation activities. The unit requires the ability to review and evaluate market penetration and identify potential directions for future marketing in order to increase participation levels.

This unit applies to personal trainers in the sport, fitness or recreation industry as well as operations managers and program managers planning, implementing and evaluating programs and activities across a range of activity areas.

Work is undertaken independently and according to relevant legislation and organisational policies and procedures.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret the market.

1.1 Identify market segments for current industry service delivery.

1.2 Identify and analyse participant attributes common to specific market segments for current industry service delivery.

1.3 Access and interpret statistical analysis of market research.

2. Assess participation levels and patterns.

2.1 Identify major features of current industry service delivery.

2.2 Identify and assess potential impact of internal and external influences on participation levels and patterns.

2.3 Evaluate the scope for possible expansion of participation within specific market segments.

3. Report on participation levels and patterns.

3.1 Present outcomes of analysis to relevant personnel within the required timeframe.

3.2 Recommend expansion opportunities relevant to organisation.

3.3 Document outcomes and opportunities.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review and evaluate market penetration of an organisation in at least three of the following market segments:

attitudes and values

culture

geography

lifestyle

employment status

socio-economic status

when completing the above, consider:

participation patterns and attributes in key market segments of the sport, recreation or fitness industry

trends of potential significance to the organisation

participant participation levels and patterns and potential impacts of:

internal influences

external influences

communicate observations and interpretations to colleagues and management

scope at least three potential opportunities, using well-researched information and appropriate resources, to increase participation and make at least three logical recommendations to colleagues and management.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

marketing principles to enable the identification of new and emerging markets and those not currently penetrated, with the aim of increasing participation

contemporary participation patterns in the sport, fitness and recreation industries and factors that impact on participation levels and patterns to enable market segments to be identified and analysed

dimensions and characteristics of leisure and its benefits for individuals and the community to enable understanding of client recreation needs

features of service delivery relevant to organisation:

variety and breadth of services

locations

qualified staff

equipment and facilities

actual or potential impact of internal influences on participation levels and patterns:

individual

lifestyle

social

actual or potential impact of external influences on participation levels and patterns:

leisure characteristics

competitive service provision from public sector, commercial sector and not-for-profit sector

economic developments

environmental trends

shifts in demographics, political landscape and geographical landscape

technological change

codes of practice

legislation relevant to the sport, fitness and recreation industries and organisational policies and procedures to enable collection and use of market research data

market research and analysis techniques and information sources

relevant information to research in market segments:

attitudes and values

culture

geography

lifestyle

employment status

socioeconomic status.

Skills must be demonstrated in:

a sport, fitness or recreation environment. This can be a workplace or simulated environment.

Assessment must ensure access to:

sources of information on participation patterns and market segments in the sport and recreation industry:

Australian Bureau of Statistics

commercial research

internet

print media

surveys

television

organisational data

organisational policies and procedures regarding the use of market research information:

access to and collection of market information

privacy

reporting requirements

information protocols

security and confidentiality requirements

management and accountability channels.

Assessment activities that allow the individual to:

analyse participation patterns within a sport, fitness or recreation context relevant to current or intended work.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret the market.

1.1 Identify market segments for current industry service delivery.

1.2 Identify and analyse participant attributes common to specific market segments for current industry service delivery.

1.3 Access and interpret statistical analysis of market research.

2. Assess participation levels and patterns.

2.1 Identify major features of current industry service delivery.

2.2 Identify and assess potential impact of internal and external influences on participation levels and patterns.

2.3 Evaluate the scope for possible expansion of participation within specific market segments.

3. Report on participation levels and patterns.

3.1 Present outcomes of analysis to relevant personnel within the required timeframe.

3.2 Recommend expansion opportunities relevant to organisation.

3.3 Document outcomes and opportunities.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review and evaluate market penetration of an organisation in at least three of the following market segments:

attitudes and values

culture

geography

lifestyle

employment status

socio-economic status

when completing the above, consider:

participation patterns and attributes in key market segments of the sport, recreation or fitness industry

trends of potential significance to the organisation

participant participation levels and patterns and potential impacts of:

internal influences

external influences

communicate observations and interpretations to colleagues and management

scope at least three potential opportunities, using well-researched information and appropriate resources, to increase participation and make at least three logical recommendations to colleagues and management.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

marketing principles to enable the identification of new and emerging markets and those not currently penetrated, with the aim of increasing participation

contemporary participation patterns in the sport, fitness and recreation industries and factors that impact on participation levels and patterns to enable market segments to be identified and analysed

dimensions and characteristics of leisure and its benefits for individuals and the community to enable understanding of client recreation needs

features of service delivery relevant to organisation:

variety and breadth of services

locations

qualified staff

equipment and facilities

actual or potential impact of internal influences on participation levels and patterns:

individual

lifestyle

social

actual or potential impact of external influences on participation levels and patterns:

leisure characteristics

competitive service provision from public sector, commercial sector and not-for-profit sector

economic developments

environmental trends

shifts in demographics, political landscape and geographical landscape

technological change

codes of practice

legislation relevant to the sport, fitness and recreation industries and organisational policies and procedures to enable collection and use of market research data

market research and analysis techniques and information sources

relevant information to research in market segments:

attitudes and values

culture

geography

lifestyle

employment status

socioeconomic status.

Skills must be demonstrated in:

a sport, fitness or recreation environment. This can be a workplace or simulated environment.

Assessment must ensure access to:

sources of information on participation patterns and market segments in the sport and recreation industry:

Australian Bureau of Statistics

commercial research

internet

print media

surveys

television

organisational data

organisational policies and procedures regarding the use of market research information:

access to and collection of market information

privacy

reporting requirements

information protocols

security and confidentiality requirements

management and accountability channels.

Assessment activities that allow the individual to:

analyse participation patterns within a sport, fitness or recreation context relevant to current or intended work.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify market segments for current industry service delivery. 
Identify and analyse participant attributes common to specific market segments for current industry service delivery. 
Access and interpret statistical analysis of market research. 
Identify major features of current industry service delivery. 
Identify and assess potential impact of internal and external influences on participation levels and patterns. 
Evaluate the scope for possible expansion of participation within specific market segments. 
Present outcomes of analysis to relevant personnel within the required timeframe. 
Recommend expansion opportunities relevant to organisation. 
Document outcomes and opportunities. 
Identify market segments for current industry service delivery. 
Identify and analyse participant attributes common to specific market segments for current industry service delivery. 
Access and interpret statistical analysis of market research. 
Identify major features of current industry service delivery. 
Identify and assess potential impact of internal and external influences on participation levels and patterns. 
Evaluate the scope for possible expansion of participation within specific market segments. 
Present outcomes of analysis to relevant personnel within the required timeframe. 
Recommend expansion opportunities relevant to organisation. 
Document outcomes and opportunities. 

Forms

Assessment Cover Sheet

SISXIND004 - Analyse participation patterns
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Assessment Record Sheet

SISXIND004 - Analyse participation patterns

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