Assessor Resource

SITEEVT011
Research event industry trends and practice

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the performance outcomes, skills and knowledge required to research and critically evaluate event practice at a strategic level, and to use that research as a way of extending expertise in event management.

This unit is relevant to individuals managing events in any industry context. It is particularly relevant to the cultural, community, hospitality, sporting and tourism sectors.

It applies to event managers who operate with significant autonomy and who are responsible for making strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research event ideas and management practice.

1.1.Assess and select research strategies for exploration of event ideas and concepts.

1.2.Explore potential new and alternative sources of information.

1.3.Research information on the history and evolution of the global events industry as a context for current work practice.

1.4.Explore current, emerging and innovative ideas and management practices.

2. Evaluate information to inform work practice.

2.1.Analyse ways in which information may be used or adapted to current work practice.

2.2.Use information to generate discussion and critical analysis of event management practice and opportunities.

2.3.Develop positions and ideas from research and integrate into professional practice.

3. Extend event management skills and knowledge.

3.1.Investigate ways to extend and expand individual research to support professional practice and self-development.

3.2.Identify and use opportunities presented by research to extend and refine event management skills and knowledge.

3.3.Collaborate with other professionals on event management practice.

3.4.Identify and use practice, feedback, discussion and evaluation opportunities to continuously improve skills.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

document and evaluate current trends in event ideas, concepts and management practices in the following areas:

event operations

risk management

sustainability

technology

best practice in event management

analyse above research findings to inform professional practice by:

identifying ways to adapt current practice

developing new approaches to work

developing awareness of new operational innovations.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

research methodologies and strategies:

collaboration or engagement with others:

academics

industry groups

mentors

professional practitioners

desk research

formal study

sources of events industry references and broader references that inform emerging and innovative practice in event management and operations

current and emerging events industry trends across areas of event planning and management:

concept development

marketing

funding and financial models

operations

regulation

sustainability

International Organization for Standardization (ISO) 20121 Event Sustainability Management Systems

evaluation

risk management and health and safety

evolution of the events industry, globally and within Australia

events industry networks and professional development opportunities

techniques and methods to generate new ideas and develop innovative approaches to work.

Skills must be demonstrated in an operational events business or activity where research of event trends and practice is required. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

a current and varied range of general and specialised information sources

communication technology and information programs used to source industry information

industry professionals with whom the individual can collaborate.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research event ideas and management practice.

1.1.Assess and select research strategies for exploration of event ideas and concepts.

1.2.Explore potential new and alternative sources of information.

1.3.Research information on the history and evolution of the global events industry as a context for current work practice.

1.4.Explore current, emerging and innovative ideas and management practices.

2. Evaluate information to inform work practice.

2.1.Analyse ways in which information may be used or adapted to current work practice.

2.2.Use information to generate discussion and critical analysis of event management practice and opportunities.

2.3.Develop positions and ideas from research and integrate into professional practice.

3. Extend event management skills and knowledge.

3.1.Investigate ways to extend and expand individual research to support professional practice and self-development.

3.2.Identify and use opportunities presented by research to extend and refine event management skills and knowledge.

3.3.Collaborate with other professionals on event management practice.

3.4.Identify and use practice, feedback, discussion and evaluation opportunities to continuously improve skills.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

document and evaluate current trends in event ideas, concepts and management practices in the following areas:

event operations

risk management

sustainability

technology

best practice in event management

analyse above research findings to inform professional practice by:

identifying ways to adapt current practice

developing new approaches to work

developing awareness of new operational innovations.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

research methodologies and strategies:

collaboration or engagement with others:

academics

industry groups

mentors

professional practitioners

desk research

formal study

sources of events industry references and broader references that inform emerging and innovative practice in event management and operations

current and emerging events industry trends across areas of event planning and management:

concept development

marketing

funding and financial models

operations

regulation

sustainability

International Organization for Standardization (ISO) 20121 Event Sustainability Management Systems

evaluation

risk management and health and safety

evolution of the events industry, globally and within Australia

events industry networks and professional development opportunities

techniques and methods to generate new ideas and develop innovative approaches to work.

Skills must be demonstrated in an operational events business or activity where research of event trends and practice is required. This can be:

an industry workplace

a simulated industry environment.

Assessment must ensure access to:

a current and varied range of general and specialised information sources

communication technology and information programs used to source industry information

industry professionals with whom the individual can collaborate.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Assess and select research strategies for exploration of event ideas and concepts. 
Explore potential new and alternative sources of information. 
Research information on the history and evolution of the global events industry as a context for current work practice. 
Explore current, emerging and innovative ideas and management practices. 
Analyse ways in which information may be used or adapted to current work practice. 
Use information to generate discussion and critical analysis of event management practice and opportunities. 
Develop positions and ideas from research and integrate into professional practice. 
Investigate ways to extend and expand individual research to support professional practice and self-development. 
Identify and use opportunities presented by research to extend and refine event management skills and knowledge. 
Collaborate with other professionals on event management practice. 
Identify and use practice, feedback, discussion and evaluation opportunities to continuously improve skills. 

Forms

Assessment Cover Sheet

SITEEVT011 - Research event industry trends and practice
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Assessment Record Sheet

SITEEVT011 - Research event industry trends and practice

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