List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Evaluate and explore needs and opportunities for events. | 1.1.Research and evaluate existing information that informs new concept development. 1.2.Expand the potential of new ideas by exploring a diverse range of opportunities. 1.3.Evaluate factors that impact event concept development. 1.4.Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders. |
2. Develop a range of creative approaches to event concepts. | 2.1.Use creative thinking techniques to generate innovative and creative concepts. 2.2.Challenge, test and experiment with different concepts as part of a collaborative process. 2.3.Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential. 2.4.Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed. 2.5.Evaluate and select strategies for achieving desired outcomes. 2.6.Identify resources required to achieve desired outcomes. 2.7.Present proposed concepts in an appropriate format. |
3. Refine event concepts. | 3.1.Ensure concept development process is open to ongoing refinement and testing. 3.2.Seek input and feedback on concepts from relevant stakeholders. 3.3.Seek specialist advice on creative and technical aspects of proposals as required. 3.4.Compare concepts with best practice examples of similar products, programs, processes or services. 3.5.Use creative and practical criteria to determine advantages and disadvantages of different concepts. 3.6.Evaluate constraints on the realisation of concepts. 3.7.Refine proposals based on analysis and feedback. |
4. Progress event concept to operational stage. | 4.1.Verify operational practicality and cohesiveness of the concept through consultation and analysis. 4.2.Develop implementation specifications from refined concept. 4.3.Present specifications to relevant parties for funding or approval. 4.4.Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders. 4.5.Reflect on methodology used to generate concepts and ideas, and note possible future improvements. |
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
develop preliminary event creative concept for two different events using information sources listed in the knowledge evidence
develop and evaluate approaches for each of the above preliminary event concepts, which address the following criteria:
cost-effectiveness
competing priorities
fit with:
creative aspirations
strategic direction of the organisation
target market needs
innovation
risk-benefit analysis
technical feasibility
prepare and present a proposal to stakeholders for one of the above event concepts, detailing creative and practical criteria of each proposed approach, and seek feedback and input to obtain agreement to proceed with further development and refinement of selected event concept approach
develop implementation specifications for the selected event concept which include:
briefs for work
concept specification
operational plan
resource breakdown
staging requirements.
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
information sources that shape event concept development:
creative brief
event objectives
event parameters:
date, time and duration
size and scope
location
resourcing
market research
organisational vision
techniques for exploring, generating and testing creative ideas, and for translating these ideas into workable concepts:
challenging existing assumptions and preconceptions
considering change to the way things are done
exploring practice in a different industry context
investigating new technologies
making connections between seemingly unrelated activities
internal and external factors that affect event concept development:
market factors:
competitive environment
potential levels of participation and interest
media interest
operational considerations:
access
climate
regulatory requirements
risk
resource availability, constraints and potential:
human
physical
financial
sustainability
different options to consider when developing an event concept:
creative
promotional
technical
operational
key stakeholders for different event types.
Skills must be demonstrated in an operational events context where development of event concepts is required. This can be:
a live event
a simulated event set up for the purpose of skills assessment.
Assessment must ensure access to:
industry current implementation specifications and templates for:
briefs for work
concept specification
operational plan
resource breakdown
staging requirements
stakeholders with whom the individual can consult; these can be:
those in an industry workplace who are assisted by the individual during the assessment process; or
individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:
have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.