Assessor Resource

SITTPPD006
Assess tourism opportunities for local communities

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the performance outcomes, skills and knowledge required to assess the costs and benefits of tourism development with or on behalf of local communities. It requires the ability to seek all relevant information about potential tourism developments, critically analyse that information and make it available for community consensus and decision.

The unit applies to those who work at a strategic level on tourism planning issues. This could include managers in local, regional or state and territory tourism organisations or councils, tourism business management consultants or senior individuals in communities who take responsibility for cooperative community initiatives.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Seek and analyse information about tourism opportunities.

1.1.Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities.

1.2.Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

1.3.Identify product and service gaps and evaluate the potential for future sustainable development.

1.4.Proactively seek new and innovative approaches.

2. Liaise with external stakeholders.

2.1.Establish and maintain contacts with relevant people outside the community.

2.2.Exchange information and advice with external stakeholders and seek specialist assistance as required.

2.3.Consult external stakeholders on customer and tourism industry service and quality expectations.

2.4.Obtain and evaluate information from other communities with experience in establishing and developing similar tourism products.

3. Analyse local community issues.

3.1.Assess potential economic, social and environmental community impact.

3.2.Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism.

3.3.Analyse current community skill levels and need for training or specialist expertise.

3.4.Assess potential conflicts between tourism and other community values.

4. Consult with the community.

4.1.Conduct community consultations about opportunities and potential tourism developments.

4.2.Provide relevant, current and accurate information to facilitate informed debate and decisions.

4.3.Invite external individuals and organisations to talk to the community where appropriate.

5. Apply decisions about tourism opportunities to planning.

5.1.Make decisions about tourism opportunities based on analysis and consultation, taking into account the wishes of the community.

5.2.Integrate information collected into future planning of tourism activities.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify and assess one potential tourism development or product that may provide tourism opportunities for a community or region

research, document and analyse information on the range of issues that relate to the above development or project and determine potential for its success

demonstrate effective consultation with diverse stakeholders about the above tourism development or project

identify, evaluate and make recommendations on tourism opportunities in response to research and consultation.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

cultural and economic impacts of tourism on local communities and regions:

benefits:

cultural and cultural preservation

economic

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture

tourism industry structure and interrelationships, networks and information sources

tourism distribution and marketing networks, especially those that would support any proposed tourism development or product

main stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles for relevant tourism products and services

current tourism product base for above community or region

potential tourism developments or products:

accommodation development

attraction

community involvement in providing staff for external operations

community involvement in training for the tourism industry

event

festival

tour operation

tourism retailing operation

visits to the community by external tour operators

key features of environmentally or culturally sensitive areas in the local or regional area

main community stakeholders, the infrastructure within the particular community, and social, cultural and economic aspects of the community

types of relevant, current and accurate information to be provided to the community:

community proposed tourism products

community capacity and ability to successfully market and deliver proposed tourism products

negative and positive community impacts

tourism industry and market information:

current market trends and needs

product and service gaps within the local area and region

service and quality expectations

distribution and marketing networks

information about other communities

recommendations and any alternative product offerings for the community to consider

consultative and communication mechanisms commonly used by organisations and the local community:

community meetings

individual and small group consultations

presentations from specialist advisers

formal and informal community research

publication and display of information excerpts for community comment

social media activities.

Skills must be demonstrated in an operational tourism environment. This can be:

an industry workplace where there is the potential for tourism development or to expand current tourism activities

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

community for which tourism opportunities can be assessed

current tourism industry data and information sources

community stakeholders with whom the individual can consult; these can be:

extended families in urban or rural settings

groups with common cultural links and interests

individuals who identify with and are accepted by a particular group

residents in urban, regional or rural settings

traditional communities on ancestral lands; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Seek and analyse information about tourism opportunities.

1.1.Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities.

1.2.Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

1.3.Identify product and service gaps and evaluate the potential for future sustainable development.

1.4.Proactively seek new and innovative approaches.

2. Liaise with external stakeholders.

2.1.Establish and maintain contacts with relevant people outside the community.

2.2.Exchange information and advice with external stakeholders and seek specialist assistance as required.

2.3.Consult external stakeholders on customer and tourism industry service and quality expectations.

2.4.Obtain and evaluate information from other communities with experience in establishing and developing similar tourism products.

3. Analyse local community issues.

3.1.Assess potential economic, social and environmental community impact.

3.2.Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism.

3.3.Analyse current community skill levels and need for training or specialist expertise.

3.4.Assess potential conflicts between tourism and other community values.

4. Consult with the community.

4.1.Conduct community consultations about opportunities and potential tourism developments.

4.2.Provide relevant, current and accurate information to facilitate informed debate and decisions.

4.3.Invite external individuals and organisations to talk to the community where appropriate.

5. Apply decisions about tourism opportunities to planning.

5.1.Make decisions about tourism opportunities based on analysis and consultation, taking into account the wishes of the community.

5.2.Integrate information collected into future planning of tourism activities.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify and assess one potential tourism development or product that may provide tourism opportunities for a community or region

research, document and analyse information on the range of issues that relate to the above development or project and determine potential for its success

demonstrate effective consultation with diverse stakeholders about the above tourism development or project

identify, evaluate and make recommendations on tourism opportunities in response to research and consultation.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

cultural and economic impacts of tourism on local communities and regions:

benefits:

cultural and cultural preservation

economic

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture

tourism industry structure and interrelationships, networks and information sources

tourism distribution and marketing networks, especially those that would support any proposed tourism development or product

main stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles for relevant tourism products and services

current tourism product base for above community or region

potential tourism developments or products:

accommodation development

attraction

community involvement in providing staff for external operations

community involvement in training for the tourism industry

event

festival

tour operation

tourism retailing operation

visits to the community by external tour operators

key features of environmentally or culturally sensitive areas in the local or regional area

main community stakeholders, the infrastructure within the particular community, and social, cultural and economic aspects of the community

types of relevant, current and accurate information to be provided to the community:

community proposed tourism products

community capacity and ability to successfully market and deliver proposed tourism products

negative and positive community impacts

tourism industry and market information:

current market trends and needs

product and service gaps within the local area and region

service and quality expectations

distribution and marketing networks

information about other communities

recommendations and any alternative product offerings for the community to consider

consultative and communication mechanisms commonly used by organisations and the local community:

community meetings

individual and small group consultations

presentations from specialist advisers

formal and informal community research

publication and display of information excerpts for community comment

social media activities.

Skills must be demonstrated in an operational tourism environment. This can be:

an industry workplace where there is the potential for tourism development or to expand current tourism activities

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

community for which tourism opportunities can be assessed

current tourism industry data and information sources

community stakeholders with whom the individual can consult; these can be:

extended families in urban or rural settings

groups with common cultural links and interests

individuals who identify with and are accepted by a particular group

residents in urban, regional or rural settings

traditional communities on ancestral lands; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities. 
Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks. 
Identify product and service gaps and evaluate the potential for future sustainable development. 
Proactively seek new and innovative approaches. 
Establish and maintain contacts with relevant people outside the community. 
Exchange information and advice with external stakeholders and seek specialist assistance as required. 
Consult external stakeholders on customer and tourism industry service and quality expectations. 
Obtain and evaluate information from other communities with experience in establishing and developing similar tourism products. 
Assess potential economic, social and environmental community impact. 
Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism. 
Analyse current community skill levels and need for training or specialist expertise. 
Assess potential conflicts between tourism and other community values. 
Conduct community consultations about opportunities and potential tourism developments. 
Provide relevant, current and accurate information to facilitate informed debate and decisions. 
Invite external individuals and organisations to talk to the community where appropriate. 
Make decisions about tourism opportunities based on analysis and consultation, taking into account the wishes of the community. 
Integrate information collected into future planning of tourism activities. 

Forms

Assessment Cover Sheet

SITTPPD006 - Assess tourism opportunities for local communities
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Assessment Record Sheet

SITTPPD006 - Assess tourism opportunities for local communities

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