Assessor Resource

SITTPPD007
Research and analyse tourism data

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the performance outcomes, skills and knowledge required to conduct tourism research. It requires the ability to identify research needs, conduct research, interpret the data, and apply the results.

The unit applies to all industry sectors, and to individuals who have senior operational or management roles. Research may be primary or secondary and conducted to inform a range of activities and planning processes. It may be required to assist with customer service, planning and product development, or sales and marketing.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify research needs.

1.1.Identify research needs based on organisational or situational analysis.

1.2.Develop and define research objectives in consultation with relevant colleagues and authorities.

2. Conduct research.

2.1.Select research and data collection methods according to objectives and available resources.

2.2.Evaluate the need for specialist assistance and obtain as required.

2.3.Identify and use appropriate information sources and technology to assist in the research process.

2.4.Conduct research within agreed timeframes and methodologies.

2.5.Identify and action the need for adjustments to the research process as required.

3. Analyse information.

3.1.Analyse and interpret data for key messages and information, using reliable methods of data analysis.

3.2.Ensure that assumptions and conclusions used in analyses are clear, justified, supported by evidence and consistent with research and organisational objectives.

4. Present and apply research results.

4.1.Present recommendations and issues in an appropriate format, style and structure using suitable organisational technology.

4.2.Use results to inform current activities and future planning.

4.3.Communicate research results to appropriate colleagues and external agencies with recommendations and observations.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify and plan a tourism research project, based on an organisational or situational analysis that includes at least two of the following research objectives:

comparative analysis

competitor activity

customer preferences

distribution networks

hypothesis testing

identification of trends

industry pricing policies

visitation patterns

conduct above tourism research project, showing effective application of:

research and data collection methods

information from suitable range of sources, including as appropriate:

government agency websites and tools

industry associations

regional, state or territory, and federal tourism marketing agencies

reliable data analysis

research presentation techniques.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of research for different purposes in a tourism industry context:

product development and innovation

marketing

sales

research techniques and methodologies and their application to different industry situations

ethical research practices related to intellectual property, confidentiality and privacy

research and data collection methods, their features and suitability for different purposes:

desk-based research

electronic counters

evaluation of secondary data

interviews:

face-to-face

telephone

virtual

focus groups

information from other organisations

observation and listening:

questionnaires and surveys

methods of data analysis:

data sampling

feedback on results

peer review

review of previous research

statistical analysis

major tourism research bodies, types of research produced by those agencies and its value to different tourism operators

types of technology used in the conduct of research projects.

Skills must be demonstrated in an operational tourism environment. This can be:

an industry workplace

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

an organisation for which tourism research can be conducted

current information and communications technology

current tourism industry data and information sources.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify research needs.

1.1.Identify research needs based on organisational or situational analysis.

1.2.Develop and define research objectives in consultation with relevant colleagues and authorities.

2. Conduct research.

2.1.Select research and data collection methods according to objectives and available resources.

2.2.Evaluate the need for specialist assistance and obtain as required.

2.3.Identify and use appropriate information sources and technology to assist in the research process.

2.4.Conduct research within agreed timeframes and methodologies.

2.5.Identify and action the need for adjustments to the research process as required.

3. Analyse information.

3.1.Analyse and interpret data for key messages and information, using reliable methods of data analysis.

3.2.Ensure that assumptions and conclusions used in analyses are clear, justified, supported by evidence and consistent with research and organisational objectives.

4. Present and apply research results.

4.1.Present recommendations and issues in an appropriate format, style and structure using suitable organisational technology.

4.2.Use results to inform current activities and future planning.

4.3.Communicate research results to appropriate colleagues and external agencies with recommendations and observations.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify and plan a tourism research project, based on an organisational or situational analysis that includes at least two of the following research objectives:

comparative analysis

competitor activity

customer preferences

distribution networks

hypothesis testing

identification of trends

industry pricing policies

visitation patterns

conduct above tourism research project, showing effective application of:

research and data collection methods

information from suitable range of sources, including as appropriate:

government agency websites and tools

industry associations

regional, state or territory, and federal tourism marketing agencies

reliable data analysis

research presentation techniques.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of research for different purposes in a tourism industry context:

product development and innovation

marketing

sales

research techniques and methodologies and their application to different industry situations

ethical research practices related to intellectual property, confidentiality and privacy

research and data collection methods, their features and suitability for different purposes:

desk-based research

electronic counters

evaluation of secondary data

interviews:

face-to-face

telephone

virtual

focus groups

information from other organisations

observation and listening:

questionnaires and surveys

methods of data analysis:

data sampling

feedback on results

peer review

review of previous research

statistical analysis

major tourism research bodies, types of research produced by those agencies and its value to different tourism operators

types of technology used in the conduct of research projects.

Skills must be demonstrated in an operational tourism environment. This can be:

an industry workplace

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

an organisation for which tourism research can be conducted

current information and communications technology

current tourism industry data and information sources.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify research needs based on organisational or situational analysis. 
Develop and define research objectives in consultation with relevant colleagues and authorities. 
Select research and data collection methods according to objectives and available resources. 
Evaluate the need for specialist assistance and obtain as required. 
Identify and use appropriate information sources and technology to assist in the research process. 
Conduct research within agreed timeframes and methodologies. 
Identify and action the need for adjustments to the research process as required. 
Analyse and interpret data for key messages and information, using reliable methods of data analysis. 
Ensure that assumptions and conclusions used in analyses are clear, justified, supported by evidence and consistent with research and organisational objectives. 
Present recommendations and issues in an appropriate format, style and structure using suitable organisational technology. 
Use results to inform current activities and future planning. 
Communicate research results to appropriate colleagues and external agencies with recommendations and observations. 

Forms

Assessment Cover Sheet

SITTPPD007 - Research and analyse tourism data
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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

SITTPPD007 - Research and analyse tourism data

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Assessment task 1: [title] Result: Competent Not yet competent

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