Assessor Resource

SITTPPD010
Develop culturally appropriate tourism operations

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the performance outcomes, skills and knowledge required to plan strategically for culturally appropriate business operations. It requires the ability to establish and operate a culturally appropriate tourism operation and to monitor its impact on local communities.

The unit applies to those in the tourism industry with managerial responsibilities in strategic planning and product development. Planning may be for a whole region or local area or for a particular venue, organisation, event or product. The unit is particularly relevant to those organisations whose products involve substantial cultural content, the inclusion of visits to culturally sensitive sites, or a high level of interaction between people of different cultures.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan for culturally appropriate tourism operations.

1.1.Identify cultural issues for consideration at commencement of planning process.

1.2.Consult individuals and communities about potential cultural issues and incorporate views into planning process.

1.3.Analyse economic and social community impacts and develop responses that provide social and economic returns to the community.

1.4.Proactively seek opportunities for new, innovative and more sustainable approaches.

1.5.Develop strategies that balance cultural appropriateness and economic viability.

2. Implement culturally appropriate tourism operations.

2.1.Develop codes of practice and procedures that show respect for cultural values, avoid cultural stereotyping and take account of intellectual property issues.

2.2.Conduct operations according to codes of practice and encourage participation from host communities.

2.3.Educate colleagues about other cultures and societies during the development process.

2.4.Promote the need for culturally appropriate behaviour throughout the organisation and with customers.

3. Evaluate operations.

3.1.Monitor and assess operations to ensure culturally appropriate practices are maintained.

3.2.Conduct regular consultation with stakeholders to obtain feedback.

3.3.Deal with operational issues and consider changes to continuously improve organisational practices.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop and implement a plan for a tourism operation that supports cultural sustainability and provide evidence of:

analysis of key cultural issues, including as appropriate analysis of:

access restrictions

cultural differences in styles of negotiation and communication

culturally appropriate activities

traditional and contemporary values and customs

use of appropriate staff

use of cultural information

consultation with key stakeholders

development of strategies and operational approaches that maximise positive impacts

identification and integration of best practice approaches

develop codes of practices and procedures for the above culturally appropriate tourism operation that detail:

consultation and communication protocols

evaluation mechanisms

guidance materials for:

appropriate staff and customer behaviour in given situations

language skill requirements

negotiating contracts in cross-cultural situations

use of culturally sensitive information

staff selection:

involving appropriate people in both product development and delivery

appropriate staff for different situations

implement the above plan for a culturally appropriate tourism operation, encouraging participation from host communities

evaluate success of the above operation and identify potential areas for improvement.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

key stakeholders in the area and their roles in the tourism planning process

current and emerging cultural tourism issues and trends relevant to above operation

potential community impacts:

negative impacts:

damage to culturally sensitive areas or sites

effect on social structures

trivialisation of culture

positive impacts:

cultural benefits

economic benefits to local community

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

environmental, social, cultural and economic aspects of the area that impact planning, including:

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and man-made attractions

main industries, past and present

socio-economic factors

features of the area in relation to other areas, either nearby or with similar profiles

current tourism operators and product base in the area, and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base, and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

strategic planning methodologies, key stages and content requirements

community consultation approaches and, features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.

Skills must be demonstrated in a destination, location, organisation or event for which a culturally sustainable operation can be established. This can be:

an industry workplace

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

current information about practices that support cultural sustainability

current information and communications technology to support the research and planning process

stakeholders relevant to the tourism operation and with whom consultations can take place; these can be:

host community

government authorities; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan for culturally appropriate tourism operations.

1.1.Identify cultural issues for consideration at commencement of planning process.

1.2.Consult individuals and communities about potential cultural issues and incorporate views into planning process.

1.3.Analyse economic and social community impacts and develop responses that provide social and economic returns to the community.

1.4.Proactively seek opportunities for new, innovative and more sustainable approaches.

1.5.Develop strategies that balance cultural appropriateness and economic viability.

2. Implement culturally appropriate tourism operations.

2.1.Develop codes of practice and procedures that show respect for cultural values, avoid cultural stereotyping and take account of intellectual property issues.

2.2.Conduct operations according to codes of practice and encourage participation from host communities.

2.3.Educate colleagues about other cultures and societies during the development process.

2.4.Promote the need for culturally appropriate behaviour throughout the organisation and with customers.

3. Evaluate operations.

3.1.Monitor and assess operations to ensure culturally appropriate practices are maintained.

3.2.Conduct regular consultation with stakeholders to obtain feedback.

3.3.Deal with operational issues and consider changes to continuously improve organisational practices.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop and implement a plan for a tourism operation that supports cultural sustainability and provide evidence of:

analysis of key cultural issues, including as appropriate analysis of:

access restrictions

cultural differences in styles of negotiation and communication

culturally appropriate activities

traditional and contemporary values and customs

use of appropriate staff

use of cultural information

consultation with key stakeholders

development of strategies and operational approaches that maximise positive impacts

identification and integration of best practice approaches

develop codes of practices and procedures for the above culturally appropriate tourism operation that detail:

consultation and communication protocols

evaluation mechanisms

guidance materials for:

appropriate staff and customer behaviour in given situations

language skill requirements

negotiating contracts in cross-cultural situations

use of culturally sensitive information

staff selection:

involving appropriate people in both product development and delivery

appropriate staff for different situations

implement the above plan for a culturally appropriate tourism operation, encouraging participation from host communities

evaluate success of the above operation and identify potential areas for improvement.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

key stakeholders in the area and their roles in the tourism planning process

current and emerging cultural tourism issues and trends relevant to above operation

potential community impacts:

negative impacts:

damage to culturally sensitive areas or sites

effect on social structures

trivialisation of culture

positive impacts:

cultural benefits

economic benefits to local community

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

environmental, social, cultural and economic aspects of the area that impact planning, including:

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and man-made attractions

main industries, past and present

socio-economic factors

features of the area in relation to other areas, either nearby or with similar profiles

current tourism operators and product base in the area, and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base, and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

strategic planning methodologies, key stages and content requirements

community consultation approaches and, features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.

Skills must be demonstrated in a destination, location, organisation or event for which a culturally sustainable operation can be established. This can be:

an industry workplace

a simulated industry environment set up for the purposes of assessment.

Assessment must ensure access to:

current information about practices that support cultural sustainability

current information and communications technology to support the research and planning process

stakeholders relevant to the tourism operation and with whom consultations can take place; these can be:

host community

government authorities; or

individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation.

Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors; and:

have worked in industry for at least three years where they have applied the skills and knowledge of this unit of competency.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify cultural issues for consideration at commencement of planning process. 
Consult individuals and communities about potential cultural issues and incorporate views into planning process. 
Analyse economic and social community impacts and develop responses that provide social and economic returns to the community. 
Proactively seek opportunities for new, innovative and more sustainable approaches. 
Develop strategies that balance cultural appropriateness and economic viability. 
Develop codes of practice and procedures that show respect for cultural values, avoid cultural stereotyping and take account of intellectual property issues. 
Conduct operations according to codes of practice and encourage participation from host communities. 
Educate colleagues about other cultures and societies during the development process. 
Promote the need for culturally appropriate behaviour throughout the organisation and with customers. 
Monitor and assess operations to ensure culturally appropriate practices are maintained. 
Conduct regular consultation with stakeholders to obtain feedback. 
Deal with operational issues and consider changes to continuously improve organisational practices. 

Forms

Assessment Cover Sheet

SITTPPD010 - Develop culturally appropriate tourism operations
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