Assessor Resource

SITXEVT602
Develop event concepts

Assessment tool

Version 1.0
Issue Date: March 2024


Events are diverse in nature and this unit is relevant to any type of event coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors. Sometimes the concept development phase is undertaken in parallel with feasibility analysis or the event bidding process.

This unit applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions.

They may work in event management companies, in event venues, or in organisations that organise their own events.

The unit does not include the specialist concept development undertaken by experts such as writers, technical specialists or lighting, sound, exhibition, set or costume designers. Consultation with relevant experts, however, may be a key aspect of overall event concept development.

This unit describes the performance outcomes, skills and knowledge required to explore and refine ideas for event concepts, and to progress those concepts to the point where they can be made operational.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

engage in a creative process of concept generation and refinement

develop multiple event concepts, substantiated and supported with sufficient information to allow for implementation to occur

integrate knowledge of event planning and operations opportunities and constraints.

Context of and specific resources for assessment

Assessment must ensure use of:

other people with whom the individual can interact and collaborate.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of event concepts generated by the individual, and of the processes used to generate and test the ideas

debate and discussion with the individual to assess knowledge of the operational context and the broader factors that impact on event concept development

evaluation of presentation or 'pitch' made by the individual in relation to a particular concept

use of case studies to develop concepts for different types of events

oral or written questioning to assess knowledge of the range of key market factors and management issues to be considered in the concept development phase

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:

SITXEVT603 Determine event feasibility.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

consult and liaise on potentially complex concepts and planning issues

engage in a collaborative process of ideas generation and refinement

critical thinking skills to analyse, develop and refine complex information and ideas

initiative and enterprise skills to develop innovative ideas for events

literacy skills to analyse complex information from varied sources

planning and organisational skills to:

integrate practical considerations into the concept development process

create implementation specifications for concepts

numeracy skills to estimate costs and develop broad budgetary scenarios

problem-solving skills to develop and adjust ideas in response to varied creative, management and operational challenges.

Required knowledge

techniques for exploring, generating and testing creative ideas, and for translating these ideas into workable concepts

internal and external factors that affect event concept development:

market factors:

competitive environment

potential levels of participation and interest

media interest

operational considerations:

access

climate

regulatory requirements

risk

resource availability, constraints and potential:

human

physical

financial

sustainability

different creative, promotional, technical and operational options to consider when developing an event concept

key stakeholders for different types of event.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Information may include:

creative brief

event objectives:

business

creative

educational

profile creation

community impact

participation or attendance

event parameters:

date, time and duration

size and scope

location

resourcing

market research

organisational vision

personal vision.

Exploration of opportunities beyond the obvious may involve:

challenging existing assumptions and preconceptions

considering change to the way things are done

exploring practice in a different industry context

investigating new technologies

making connections between seemingly unrelated activities.

Stakeholders may include:

clients

colleagues

creative professionals

entertainers

event principal

local authorities

local community

organising committees

staging contractors.

Creative thinking techniques may include:

brainstorming:

bulletin board

buzz session

computer-aided

sequencing

stop and go

Edward de Bono's six thinking hats

ego alter or heroes

graphic organisers:

concept fans

visual maps

webbing

lateral thinking games

making associations

mind mapping

morphological analysis

sub-culture surfing

trigger words

use of metaphors and analogies

vision circles

word salads

visualisation.

Creative and practical criteriamay relate to:

cost-effectiveness

competing priorities

‘fit’ with:

creative aspirations

strategic directions of organisation

target market needs

how innovative the concept is

risk benefit analysis

technical feasibility

time to realise the concept.

Operational practicality and cohesiveness may relate to:

components of the event and how they fit together

managing risk

resource availability

scheduling

sustainability

time constraints

venue or site constraints.

Implementation specificationsmay include:

briefs for work

concept specification

operational plan

resource breakdown

staging requirements.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research and evaluate existing information that informs new concept development. 
Expand the potential of new ideas through exploration of opportunities beyond the obvious. 
Evaluate factors that impact event concept development. 
Develop preliminary ideas on innovative and different ways to address needs and opportunities in consultation with relevant stakeholders. 
Use creative thinking techniques to generate innovative and creative concepts. 
Challenge, test and experiment with different concepts as part of a collaborative process. 
Evaluate event concepts in terms of suitability for the target audience or purpose, feasibility and commercial potential. 
Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed. 
Identify resources required to achieve desired outcomes. 
Evaluate and select strategies for achieving desired outcomes. 
Present proposed concepts in an appropriate format. 
Ensure concept development process is open to ongoing refinement and testing. 
Seek input and feedback on concepts from relevant stakeholders. 
Seek specialist advice on creative and technical aspects of proposals as required. 
Compare concepts with best practice examples of similar products, programs, processes or services. 
Use creative and practical criteria to determine the advantages and disadvantages of different concepts. 
Evaluate constraints on the realisation of concepts. 
Refine proposals based on analysis and feedback. 
Verify the operational practicality and cohesiveness of the concept through consultation and analysis. 
Develop implementation specifications from refined concepts. 
Present specifications to relevant parties for approval, funding or approval. 
Facilitate effective planning and implementation through timely provision of information on the concept relevant stakeholders. 
Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future. 

Forms

Assessment Cover Sheet

SITXEVT602 - Develop event concepts
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Assessment Record Sheet

SITXEVT602 - Develop event concepts

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Assessment task 1: [title] Result: Competent Not yet competent

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