Assessor Resource

SITXEVT604
Develop and implement event management plans

Assessment tool

Version 1.0
Issue Date: April 2024


Events are diverse in nature and this unit is relevant to any type of event coordinated in any industry context, including the tourism, hospitality, sport, cultural and community sectors.

This unit applies to event managers who operate with significant autonomy and who are responsible for making a range of strategic event management decisions. They may work in event management companies, in event venues, or in organisations that organise their own events.

This unit describes the performance outcomes, skills and knowledge required to assess event planning requirements and respond with the development of detailed event plans. It requires the ability to monitor plans through to event execution and evaluation. Plans developed may be a single plan, or a series of interrelated plans that guide different aspects of event management.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

develop and implement plans for multiple and diverse events involving:

dedicated event budgets

multiple operational components

an event operations team

a wide range of stakeholders

liaise with event stakeholders during the planning process

integrate knowledge of:

key planning concepts, techniques and steps in the planning process

event plan formats and inclusions

event performance measurement systems

risk, regulatory and sustainability issues associated with staging events and methods of managing these.

Context of and specific resources for assessment

Assessment must ensure use of:

actual events for which plans are developed and implemented. Events may be created for the specific purpose of skills assessment, but must still meet the requirements outlined under Critical aspects of assessment, and have commercial, community or business relevance. Small personal events are not appropriate as a means of assessing an individual’s skills and knowledge. Events can be operated in:

real event venues and sites

event venues and sites operated within a training organisation such as auditoria, exhibition areas, conference rooms, restaurants and sporting facilities where real events are staged

information to inform event plan development including dedicated event budgets and concept documents

stakeholders with whom the individual can interact.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of event plans prepared by the individual

review of event evaluations prepared by the individual

evaluation of reports prepared by the individual detailing the plan, how the planning process was undertaken, the ways in which implementation and evaluation of the plan and event operation were carried out and the lessons learned to inform future event planning

use of case studies that allow the individual to analyse event information and determine the scope, nature and format required for plans

problem-solving exercises to allow the individual to respond to the need for plan adjustments

written or oral questioning to assess knowledge of:

key planning concepts and techniques

risk, regulatory and sustainability issues and methods of managing these

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:

SITXEVT602 Develop event concepts.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication and negotiation skills to elicit diverse stakeholder input to complex event plans and negotiate agreements

critical thinking skills to:

analyse complex event information to determine planning requirements

develop practical and operationally sound event plans and management responses

literacy skills to:

interpret complex and varied event information from diverse sources

write complex event plans and performance measurement documents to facilitate event planning and evaluation

numeracy skills to interpret event budgets for diverse components and develop resource specifications within budgetary parameters

planning and organising skills to collect information from diverse sources, establish integrated event plans and regularly monitor event planning activities

problemsolving skills to address a broad range of operational issues at a management level

teamwork skills to consult with stakeholders and incorporate their views to develop effective event plans.

Required knowledge

sources of information that inform event plan development including:

event concepts

feasibility analysis

initial budget

proposals or bids

sources of revenue

internal and external factors and their impacts on event plans

key event planning concepts:

steps in the planning process

technologies that support effective event planning

methods for developing and managing integrated plans for multiple event components

communication strategies between stakeholders

stakeholder involvement and approval processes

plan formats and inclusions for different aspects of event management:

catering

human resources

regulatory compliance

risk management

safety and security

sponsorship

talent

technical equipment and services

venues or sites

evaluation and performance measurement systems for events:

formats and systems

qualitative and quantitative evaluation criteria

ways to evaluate achievement of criteria

sustainability considerations and ways of enhancing event sustainability:

environmental:

resource conservation

waste management

social:

community impacts

community involvement

issues that arise in the implementation of event plans, and strategies to address these.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Stakeholdersmay include:

community agencies

customer or client

event management committee

external contractors

host organisation

internal personnel

government departments or statutory authorities

local businesses

media

sponsors.

Internal and external factors may include:

availability of external resources

capacity of organisation to manage the event

competing and complementary events

economic climate

sponsor requirements

regulatory requirements:

licensing

safety

security

risk management

sustainability considerations:

environmental

financial

social

venue capacity issues.

Systems and procedures may relate to:

communication:

lines of reporting

meeting schedules

protocols

documentation

management structures

resources:

financial

human

physical.

Evaluation criteriamay relate to:

communication

contingency management

operational efficiency

profitability

resource efficiency

success in meeting event objectives

stakeholder feedback.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Analyse event information, scope and objectives to determine planning requirements. 
Identify requirements for consultation and involvement of stakeholders in plan development. 
Assess internal and external factors for impact on event plan. 
Determine scope, nature and format of event plans. 
Consult with stakeholders to facilitate input and effective event planning. 
Identify risk, regulatory and sustainability issues and incorporate into plans. 
Take account of interrelationships between different event components and their planning impact. 
Integrate financial, human and physical resource specifications. 
Develop systems and procedures to support the planned event. 
Develop an internal and external communications strategy. 
Negotiate and agree event plans with stakeholders. 
Agree evaluation criteria for event success. 
Finalise event plans clearly identifying priorities, timelines, and responsibilities. 
Implement and monitor activities according to agreed timelines. 
Provide support and assistance to colleagues involved in implementing the plan. 
Monitor implementation of integrated plans for multiple event components to ensure cohesive planning. 
Assess and respond to the need for adjustments to plans, systems and procedures. 
Provide progress and other reports according to event requirements. 
Obtain feedback from stakeholders according to predetermined evaluation criteria. 
Evaluate event for operational service efficiency, quality and achievement of objectives. 
Review and assess the effectiveness of event plans in delivering outcomes and identify deficiencies. 
Use information to enhance future event planning. 

Forms

Assessment Cover Sheet

SITXEVT604 - Develop and implement event management plans
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Student name:

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

SITXEVT604 - Develop and implement event management plans

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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