• SITXICT001A - Build and launch a website for a small business

Assessor Resource

SITXICT001A
Build and launch a website for a small business

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes a skill relevant to any business within the service industries and applies to the full range of industry sectors and environments. It is particularly relevant to those in small businesses who develop their own websites.

This unit describes the performance outcomes, skills and knowledge required to build a basic website to meet business needs, including selecting a hosting service and appropriate web development software, planning the website structure and undertaking the actual construction of the site. It requires the technical skills and knowledge typically needed by a business that elects to develop its own site rather than access the services of IT professionals.

This unit satisfies the requirements of BSBEBUS506A Plan and develop a business website, in the Business Services Training Package. BSBEBUS506A has been customised to articulate the technical skills required for building a website and define the scope of skills and knowledge required.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Nil


Employability Skills

The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to build a website to meet a specific business need through the integration and application of appropriate business and technical skills

knowledge of the key features and functions to be incorporated into a business website.

Context of and specific resources for assessment

Assessment must ensure:

demonstration of skills using current equipment, software and authoring tools to develop a business website to meet a particular business need.

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website. The following examples are appropriate for this unit:

evaluation of a website developed by the candidate through testing of the site against key criteria

oral or written questioning to assess knowledge of functions, features, security requirements, ISP services and website design requirements

review of portfolios of evidence and third -party workplace reports of on -the -job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBEBUS604A Develop a business website strategy

BSBEBUS507A Manage the business aspects of a website.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

BSBITU301A Create and use databases


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

techniques for using colour and enhancing text within a website

techniques for capture and manipulation of digital images and graphics, including insertion into a website

writing skills to develop and review website content for diverse purposes and audiences.

The following knowledge must be assessed as part of this unit:

general understanding of the internet and world wide web and their application and relevance to individual businesses

current e-business environment for a particular business context

general overview of different services and operation systems used by internet service providers

general principles of website architecture and design

role of a website in the marketing mix and ways in which the marketing effectiveness of a website can be enhanced

key features of a marketing-oriented website

general features of browsers, search engines and web crawlers, including how these impact on website design, decisions and meta-tags

relationships between content and site design

functions and features of micro-content elements such as headings, highlighted words and hyperlink text

underlying impact of hypertext markup language (HTML) and cascading style sheets on site design

features and uses of frames, forms and tables within a website

privacy issues, codes of practice and legislative requirements in relation to the development of a website including:

OECD Guidelines for Consumer Protection in the Context of Electronic Commerce

World Wide Web Consortium (W3C) guidelines

copyright laws

defamation laws

privacy legislation and confidentiality requirements

intellectual property

legal and regulatory policies affecting e-business.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Business purpose may include:

promotion

sales

contracting and procurement

auctions

provision of information

collaboration

support to multiple businesses

change to supply chain integration

electronic payments

consultancy services

certification.

Website features and capabilities may involve:

marketing features

legal requirements

privacy and confidentiality requirements

security requirements

authentication facility or link

customer service requirements

shopping cart facilities

electronic payment facilities

online catalogues and brochures

knowledge bases

frequently asked questions (FAQs)

thumbnails

active links

navigation buttons

colour, sound, video, images and graphics

downloadable files

search facility

facility of user feedback on content and operation of website

text and tags in HTML

cut down versions of web pages in wireless markup language (WML) for access by wireless application protocol (WAP) telephones.

Ease of operation may include:

homepage download time

time to download files

difficulty in navigation.

Authoring tools and software may include a wide range of text editors and commercial applications such as:

WordPad

Notepad

FrontPage

Dreamweaver

Adobe Photoshop.

Security requirements may include:

password protection

limited viewing of rates

limited downloading of images or image encoding

payment mechanism.

Content features may include:

knowledge bases

products and services

catalogues and brochures

thumbnails

FAQs

company profile

staff profiles

business history

client testimonials

published materials.

Page presentation may include:

animated sequences

sound

movie sequence

plug ins

downloadable files

use of bold, italics, subscript, superscript and strikethrough

different fonts and font sizes

colour

images, e.g. photographs and graphics

bulleted or numbered lists

tables

interactive forms for bookings or enquiries.

Features to enhance web pages may include use of:

frames

colour

photographic images

graphics

text enhancement.

Linked pages may include:

relative links: between a page and the home page

fully qualified uniform resource locator (URL) link: to a page on another website.

Relevant sources of information on web hosting options may include:

internet service providers (ISPs)

industry associations

IT media reviews and articles.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Develop website style and structure to suit the business purpose and intended target audience according to business website strategy. 
Identify and include appropriate features and capabilities within the website structure. 
Determine layout and navigation requirements in relation to appearance, readability, links and ease of operation. 
Identify and apply accessibility requirements for website to ensure maximum accessibility. 
Document structure clearly and accurately to facilitate an efficient development process. 
Develop and integrate appropriate interactive forms into the website structure to capture customer data. 
Select authoring tools and software based on website requirements. 
Identify and integrate website security requirements into the development process. 
Select and use business information to create website content according to business website strategy. 
Define appropriate information for inclusion in interactive forms based on the purpose of the form. 
Adapt information for inclusion on the web to ensure site is clear, scannable and readable. 
Use language style and tone suited to business image to be conveyed and intended target audience. 
Integrate content features into the website according to website structure and plan. 
Check content for accuracy, currency and relevance according to website plan and purpose. 
Create a plan for website pages and active links to meet layout and navigation requirements. 
Select page titles and key words to reflect business purpose and website content, and to assist access via search engines. 
Improve page presentation by adding features to enhance web pages. 
Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous. 
Use appropriate techniques to create interactive forms within website pages. 
Create all pages to be consistent with site design specifications. 
Identify relevant sources of informationon web hosting options. 
Evaluate different web hosting services and select according to business and technical requirements. 
Upload files to selected web hosting service according to technical requirements and business agreements. 
Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation. 
Evaluate effectiveness of interactive forms to ensure that required sales data is collected for the business. 
Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model. 
Identify any problems, develop a range of strategies to solve them and select appropriate and sustainable solutions. 

Forms

Assessment Cover Sheet

SITXICT001A - Build and launch a website for a small business
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SITXICT001A - Build and launch a website for a small business

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: