- SITXMPR001A - Coordinate production of brochures and marketing materials
Assessor Resource
SITXMPR001A
Coordinate production of brochures and marketing materials
Assessment tool
Version 1.0
Issue Date: April 2024
This unit describes a complex sales and marketing skill for those working within the service industries and applies to the full range of industry sectors and environments.
Brochures and marketing materials can be devised to promote any product, service or event; a group of products being cooperatively marketed; or even a whole city, region or tourist precinct.
This unit does not include all the skills of a professional graphic designer or copywriter. Rather it reflects the more general skills needed by a large range of service industry personnel involved in sales and marketing activities.
Frontline sales and marketing personnel who operate with some level of autonomy or under limited supervision and guidance from others would be responsible for coordinating the production of brochures and marketing materials. Managers and owner-operators of small businesses would also undertake this activity.
This unit describes the performance outcomes, skills and knowledge required to coordinate the development of brochures and other marketing materials. It requires the ability to source information to be included; obtain production quotations; develop or outsource copy; and design, check and approve final content.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Prerequisites
Nil
Employability Skills
The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package. | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: coordination of all elements of development and production process for brochures and marketing material ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors knowledge and understanding of current production processes and terminology and copyright restrictions production of brochures and marketing materials within typical workplace time constraints that meet determined deadlines. |
Context of and specific resources for assessment | Assessment must ensure: that the candidate has accessed a fully equipped office environment using appropriate computers, printers, communication technology, information and software programs to facilitate the processes involved in coordinating the production of brochures and marketing materials access to an operation for which brochures and marketing materials would be developed, or access to comprehensive and sufficient information about that operation to allow the candidate to fully coordinate the production of actual brochures and marketing materials to meet a specified market need for a commercially realistic operation access to technology and materials for the production of brochures and marketing materials interaction with suppliers such as graphic designers, print production organisations and copywriters. |
Methods of assessment | A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials. The following examples are appropriate for this unit: evaluation of brochures or other marketing materials produced by the candidate written and oral questioning or interview to test knowledge of brochure coordination and production processes, copyright laws and clearance procedures review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: SITXMGT006A Establish and conduct business relationships SITXMPR004A Coordinate marketing activities. |
Assessing employability skills | Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
This section describes the essential skills and knowledge and their level, required for this unit. |
The following skills must be assessed as part of this unit: high-level literacy skills to create copy or check quality of outsourced copy, to interpret quotations and conditions and to proofread all contents of draft materials high-level verbal and written communication skills to explain complex requirements and specifications high-level numeracy skills to calculate costs and quantities of materials to be produced, sizing of layouts and components, and total size of final materials. |
The following knowledge must be assessed as part of this unit: in-depth understanding of the objectives of the material and knowledge of the market for which material is required general awareness of potential of material for use on websites print production processes and terminology, including copy, film, artwork, 2-colour process, 4-colour process, final art, proofreading, bromide, print-ready, PDF file, author's corrections and transparencies printing and industry conventions in relation to placement of information, page numbering and copyright information quality indicators in brochure production, including readability, photographic quality, effective use of colour and spacing requirements current production technology creative writing techniques used for the content of brochures and other marketing materials procedures and requirements for preparation and proofing of material broad understanding of copyright laws and restrictions that apply to the inclusion of certain materials and content within brochures and other marketing materials procedures for copyright clearance of restricted materials. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. | |
Brochures and marketing materials may include: | product brochures destinational guides promotional flyers and leaflets conference programs and registration forms event prospectus display materials product support manuals advertising materials direct mail pieces invitations. |
Factors that must be considered in the planning of brochures are: | objectives of the material market for which material is required review of competitive materials style and size of material accessibility issues, such as the need to provide materials in alternative formats time parameters available budget in-house production capabilities internal and external distribution considerations availability of required information legal requirements or restrictions. |
Information for inclusion may be: | supplier information photos maps tariff details special offers or incentives advertisements sponsor messages logos. |
Accurate and complete specifications must include: | size number of colours type of paper number of photographs layout and style of text total number required conditions of contract production and delivery deadlines. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Plan for the production of brochures and marketing materials according to organisation objectives, marketing focus and other issues that impact on the production process. | |||
| Consider factors in the planning of brochures. | |||
| Create detailed action plans for the production process, including timelines, responsibilities and budget. | |||
| Produce or obtain from the appropriate source accurate and complete information for inclusion. | |||
| Present information in a clear and easily understood format. | |||
| Present information in a culturally appropriate way. | |||
| Provide accurate and complete specifications to quoting organisations within appropriate timeframe. | |||
| Obtain comprehensive quotations with full details of potential variations to cost and conditions that may apply. | |||
| Develop copy using basic creative writing techniques or outsource to sell the products presented. | |||
| Produce copy that provides accurate practical and operational details. | |||
| Present all costs accurately with notes about conditions that may apply. | |||
| Present general conditions clearly and accurately according to organisation policy. | |||
| Check all copy for accuracy prior to submission to internal or external art house or printers. | |||
| Liaise with production house or responsible staff members in a manner that permits accurate monitoring of production schedule. | |||
| Check and correct all production work as required. | |||
| Re-check and gain approval of appropriate authority only when totally accurate. | |||
| Approve artwork according to organisation guidelines prior to commencement of printing. | |||
| Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded. |
Forms
Assessment Cover Sheet
SITXMPR001A - Coordinate production of brochures and marketing materials
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
SITXMPR001A - Coordinate production of brochures and marketing materials
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
Signature:
Date:
Student signature:
Date: