Assessor Resource
SITXMPR405
Participate in cooperative online marketing initiatives
Assessment tool
Version 1.0
Issue Date: March 2024
This unit applies to all industry sectors. People working independently with limited guidance from others undertake this role. This could include sales and marketing personnel, managers, and owner-operators of small businesses.
This unit describes the performance outcomes, skills and knowledge required to evaluate online cooperative tourism marketing initiatives, provide appropriate website content and update this content using remote authoring skills. It requires a general knowledge of online marketing initiatives in the tourism industry and the basic technical skills that allow business operators to participate effectively in these initiatives.
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