- THTSMA01B - Coordinate the production of brochures and marketing materials
Assessor Resource
THTSMA01B
Coordinate the production of brochures and marketing materials
Assessment tool
Version 1.0
Issue Date: April 2024
Not applicable.
This unit deals with the skills and knowledge required to coordinate the development of promotional brochures and other printed marketing materials. Sales and marketing personnel, managers or owners of small businesses generally undertake this role.
This unit deals with the skills and knowledge required to coordinate the development of promotional brochures and other printed marketing materials. Sales and marketing personnel, managers or owners of small businesses generally undertake this role
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Prerequisites
Not applicable.
Employability Skills
Not applicable.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
market context for the materials being produced including general awareness of potential for use on websites
print production processes and terminology including copy, film, artwork, 2-colour process, 4-colour process, final art, proofreading, bromide, print-ready, PDF file, author's corrections, transparencies
printing and industry conventions in relation to placement of information, page numbering, copyright information
quality indicators in brochure production including readability, photographic quality, effective use of colour, spacing requirements
current production technology
techniques used in brochure-writing
procedures and requirements for preparation and proofing of copy
legal issues that affect the production of printed materials as appropriate to individual sectors/workplaces including copyright laws.
Linkages to Other Units
There is a strong link between this unit and the following units and combined training and assessment may be appropriate:
THHGCS07B Coordinate marketing activities
Critical Aspects of Assessment
Evidence of the following is critical:
ability to co-ordinate all elements of the brochure development process within a required timeframe
ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors
knowledge and understanding of current production processes and terminology.
Context of Assessment and Resource Implications
Assessment must ensure:
the actual production of brochures and marketing materials to meet a specified market need
access to technology and materials for the production of brochures and marketing materials.
For generic pre-employment training and assessment, a range of industry contexts must be addressed. Where the focus is sector or workplace specific, training and assessment must be tailored to meet particular needs.
Assessment Methods
Assessment methods must be chosen to ensure that brochure co-ordination and production skills can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
evaluation of brochures or other marketing materials produced by the candidate
oral or written questions to assess knowledge of brochure co-ordination and production processes
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Gathering and preparing data from multiple suppliers for a touring brochure (3)
Communicating Ideas and Information
For example:
Writing copy for a destination brochure aimed at the youth market (3)
Planning and Organising Activities
For example:
Co-ordinating the print production process (3)
Working with Others and in Teams
For example:
Negotiating with printers in relation to print costs (2)
Using Mathematical Ideas and Techniques
For example:
Calculating total costs of production (1)
Solving Problems
For example:
Dealing with a situation where print production will not be completed until after the date of a major promotional show (2)
Using Technology
For example:
Using the editing function within 'Word" to edit brochure copy (1)
Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
market context for the materials being produced including general awareness of potential for use on websites
print production processes and terminology including copy, film, artwork, 2-colour process, 4-colour process, final art, proofreading, bromide, print-ready, PDF file, author's corrections, transparencies
printing and industry conventions in relation to placement of information, page numbering, copyright information
quality indicators in brochure production including readability, photographic quality, effective use of colour, spacing requirements
current production technology
techniques used in brochure-writing
procedures and requirements for preparation and proofing of copy
legal issues that affect the production of printed materials as appropriate to individual sectors/workplaces including copyright laws.
Linkages to Other Units
There is a strong link between this unit and the following units and combined training and assessment may be appropriate:
THHGCS07B Coordinate marketing activities
Critical Aspects of Assessment
Evidence of the following is critical:
ability to co-ordinate all elements of the brochure development process within a required timeframe
ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors
knowledge and understanding of current production processes and terminology.
Context of Assessment and Resource Implications
Assessment must ensure:
the actual production of brochures and marketing materials to meet a specified market need
access to technology and materials for the production of brochures and marketing materials.
For generic pre-employment training and assessment, a range of industry contexts must be addressed. Where the focus is sector or workplace specific, training and assessment must be tailored to meet particular needs.
Assessment Methods
Assessment methods must be chosen to ensure that brochure co-ordination and production skills can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
evaluation of brochures or other marketing materials produced by the candidate
oral or written questions to assess knowledge of brochure co-ordination and production processes
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Gathering and preparing data from multiple suppliers for a touring brochure (3)
Communicating Ideas and Information
For example:
Writing copy for a destination brochure aimed at the youth market (3)
Planning and Organising Activities
For example:
Co-ordinating the print production process (3)
Working with Others and in Teams
For example:
Negotiating with printers in relation to print costs (2)
Using Mathematical Ideas and Techniques
For example:
Calculating total costs of production (1)
Solving Problems
For example:
Dealing with a situation where print production will not be completed until after the date of a major promotional show (2)
Using Technology
For example:
Using the editing function within 'Word" to edit brochure copy (1)
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Not applicable.
This unit applies to all tourism and hospitality industry sectors. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.
Actual production/printing may be conducted either in-house or by an external agency.
Brochures and marketing materials may include:
product brochures
destinational guides
promotional flyers and leaflets
conference programs/registration forms
event prospectus
display materials
product support manuals
advertising materials
direct mail pieces
invitations.
Factors that must be considered in the planning of brochures are:
objectives of the material
market for which material is required
review of competitive materials
style and size of material
time parameters
budget available
in-house production capabilities
distribution considerations - internal and external
availability of required information
any legal requirements or restrictions.
Information for inclusion may include:
supplier information
photos
maps
tariff details
special offers or incentives
advertisements
sponsor messages
logos.
Accurate and complete specifications must include:
size
number of colours
type of paper
number of photographs
layout and style of text
total number required
conditions of contract
production and delivery deadlines.
This unit applies to all tourism and hospitality industry sectors. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.
Actual production/printing may be conducted either in-house or by an external agency.
Brochures and marketing materials may include:
product brochures
destinational guides
promotional flyers and leaflets
conference programs/registration forms
event prospectus
display materials
product support manuals
advertising materials
direct mail pieces
invitations.
Factors that must be considered in the planning of brochures are:
objectives of the material
market for which material is required
review of competitive materials
style and size of material
time parameters
budget available
in-house production capabilities
distribution considerations - internal and external
availability of required information
any legal requirements or restrictions.
Information for inclusion may include:
supplier information
photos
maps
tariff details
special offers or incentives
advertisements
sponsor messages
logos.
Accurate and complete specifications must include:
size
number of colours
type of paper
number of photographs
layout and style of text
total number required
conditions of contract
production and delivery deadlines.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Plan production in accordance with enterprise objectives, marketing focus and other issues that impact on the production process. | |||
| Create detailed action plans for the production process including timelines, responsibilities and budget. | |||
| Produce or obtain from the appropriate source accurate and complete information for inclusion. | |||
| Present information in a clear and easily understood format. | |||
| Present information in a culturally appropriate way. | |||
| Provide accurate and complete specifications to quoting organisations within appropriate timeframe. | |||
| Obtain comprehensive quotations with full details of potential variations to cost and conditions that may apply. | |||
| Develop copy using basic creative writing techniques where appropriate to sell the products presented. | |||
| Produce copy that provides accurate practical and operational details. | |||
| Present all costs accurately with notes about conditions which may apply. | |||
| Present general conditions clearly and accurately according to enterprise policy. | |||
| Check all copy for accuracy prior to submission to external/internal arthouse or printers. | |||
| Liaise with production house or responsible staff member in a manner that permits accurate monitoring of production schedule. | |||
| Check and correct all production work as required. | |||
| Re-check and gain approval of appropriate authority only when totally accurate. | |||
| Approve artwork according to enterprise guidelines prior to commencement of printing. | |||
| Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded. |
Forms
Assessment Cover Sheet
THTSMA01B - Coordinate the production of brochures and marketing materials
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
THTSMA01B - Coordinate the production of brochures and marketing materials
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
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Date:
Student signature:
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