Required skills

Ability to

apply effective marketing skills to promotional activities

communicate effectively with the full range of community groups

establish effective teamwork processes within the clinic

research and analyse data for promotional purposes

use literacy skills to read select and implement policies and procedures including workplace health and safety infection control and other clinic policies and procedures coordinate patient admission and discharge implement sequenced written instructions and record patient details accurately and legibly

use writing skills to prepare and review promotional materials write reports and plan projects

use interpersonal skills to relate to people from a range of social cultural and ethnic backgrounds and with a range of physical and mental abilities

use oral communication skillslanguage required to fulfil the job role as specified by the clinic including negotiating and questioning techniques active listening asking for clarification from community members and acknowledging and responding to a range of views

use problemsolving skills to use available resources and present promotional material in a costeffective and interesting manner

Required knowledge

Knowledge of

active community groups associated with animal care

animal health industry participants

animal population in the local community

clinic policies and procedures

local animal health issues

local demographics

marketing practices

relevant legislative and industry codes of practice and policies

suitable promotional strategies for veterinary clinics

the clinic network

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this Unit

The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and satisfy all of the requirements of the performance criteria required skills and knowledge and the range statement of this Unit Assessors should ensure that candidates can

identify the target market

establish communication strategies and prepare promotional materials

use and regularly evaluate promotional and marketing materials to maximise community awareness of the clinic

work as a member of the clinic team to achieve outcomes

plan clinic resources

communicate effectively with clients and employers

The skills and knowledge required to coordinate clinic promotional activities must be transferable to a range of work environments and contexts and include the ability to deal with unplanned events

Context of and specific resources for assessment

Assessment for this Unit is to be practical in nature and will be most appropriately assessed in a veterinary practice or in a situation that reproduces normal work conditions

There must be access in either situation to the appropriate equipment andor resources to enable one to demonstrate competence

Method of assessment

To ensure consistency of performance competency should be demonstrated to industry defined standards on more than one occasion over a period of time in order to cover a variety of circumstances and responsibilities and over a number of assessment activities

The assessment strategy must include practical skills assessment Suggested strategies for this Unit are

written andor oral assessment of candidates required knowledge

observed documented and firsthand testimonial evidence of candidates application of practical tasks

simulation exercises that reproduce normal work conditions

thirdparty evidence

workplace documentation eg promotional materials

portfolio

This Unit may be assessed in a holistic way with other Units of Competency relevant to the industry sector workplace and job role

Guidance information for assessment

Assessment methods should reflect workplace demands eg literacy and numeracy demands and the needs of particular target groups eg people with disabilities Aboriginal and Torres Strait Islander people women people with a language background other than English youth and people from low socioeconomic backgrounds

Research may include:

Communication strategies may include:

Promotional materials may include:

External agents and services may include:

Training of staff may include:

Associated groups may include:

Monitoring and evaluation may include: