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Elements and Performance Criteria

1. Evaluate export potential
   • Identify competitive advantages and disadvantages for the proposed product in respect to the products entry to overseas markets
   • Analyse features of potential markets in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors
   • Analyse business resources for their appropriateness and capacity to contribute to the marketing effort
   • Identify available capital and time for the development of the export plan
2. Develop export strategy
   • Conduct customer analysis and the market niche defined
   • Develop operational plan to address the market mix
   • Prepare budgets to address the investment required in the operational plan
   • Plan overseas visit to confirm the target market and initiate negotiations
3. Implement export strategy
   • Identify and address steps in an export transaction
   • Identify and prepare documentation requirements for export

Range Statement

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Performance Evidence

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

research and analyse product knowledge

analyse a market and establish market potential

develop and implement the export market strategy.

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Knowledge Evidence

The candidate must demonstrate knowledge of:

sources of information in respect to export requirements

requirements set out in standards, codes of practice, quality assurance (QA) processes and procedures

marketing plan formats

cash flow budgeting techniques

sensitivity analysis and investment evaluation.

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