Elements and Performance Criteria
- Evaluate export potential
- Competitive advantages and disadvantages for the proposed product are identified in respect to the products entry to overseas markets.
- Features of potential markets are analysed in respect to cultural factors, quality requirements, government regulations and other economic, political and social factors.
- Business resources are analysed for their appropriateness and capacity to contribute to the marketing effort.
- Available capital and time are identified for the development of the export plan.
- Develop export strategy
- Implement export strategy