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Elements and Performance Criteria

1. Clarify business goals and direction
   • Evaluate the focus, direction and structure of the enterprise in the development and review of the strategic plan
   • Assess and identify need for development and change
   • Identify competitive and collaborative factors
   • Identify and consider legal obligations and estate considerations
   • Develop goals and targets consistent with the enterprise
2. Undertake strategic analysis
   • Access data for use in review and development
   • Assess opportunities to value-add in the distribution chain of commodities and identify competitive implications
   • Analyse and assess competitive and collaborative opportunities
   • Assess expansion opportunities for viability and feasibility
   • Undertake comprehensive analysis of data and information to formulate a viable and realistic strategic plan
3. Develop and document strategic plan
   • Ensure performance measures are clear and address all key aspects of enterprise performance
   • Identify, document and incorporate the implications of the strategic plan for the enterprise
   • Introduce value adding activities and opportunities
   • Communicate strategic plan initiatives and desired outcomes
   • Evaluate strategic performance for gaps and strengths and implement appropriate remedial action

Range Statement

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Performance Evidence

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

determine the scope and desired business outcomes of the strategic plan

analyse the competitive environment

document performance measures to address all key aspects of enterprise performance

evaluate opportunities and the viability and feasibility of the production, business and marketing plans

document, monitor and review the strategic plan

set the goals and direction for the business

communicate strategic direction.

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Knowledge Evidence

The candidate must demonstrate knowledge of:

the external environment

market forces

resource availability and accessibility

feasible enterprises and opportunities

business structures

business analysis and forecasting

value adding concepts

strategic planning methodologies

data collection and analysis methods

risk management techniques

legislation and by-laws relevant to the organisations operation and potential expansion

organisational design and change processes.

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