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Elements and Performance Criteria

  1. Identify target markets
  2. Develop promotional materials
  3. Promote program to potential users
  4. Obtain commitment to use program services
  5. Respond to enquiries

Range Statement


Performance Evidence

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify the potential of a program to appeal to sections of community or industry based on benefits and costs

determine communication channels appropriate for promotion

deliver presentations in a range of direct promotional situations to appropriate persons in organisation or group

develop audio, written and graphic materials promotional materials appropriate to the program and in line with organisational requirements and standards

respond to queries and enquiries generated by the promotion program.