Elements and Performance Criteria
- Identify and evaluate selling options
- Comply with the requirements of the selected community marketing scheme
- Develop and maintain a relationship with customers
- Investigate characteristicsof the community customers
- Identify potential links between the community and the farm system
- Develop the connections between individuals and the farm production system
- Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels
- Monitor community satisfaction levels through customer feedback and address valid concerns
- Organise transport
- Identify transport requirements and engage carriers as required
- Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent
- Comply with any special requirements to ensure appropriate transport
- Comply with all relevant legislative requirements including food safety and organic certification
- Keep records