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Elements and Performance Criteria

1. Identify the need for benchmarking
   • Identify benchmarking as a tool for achieving strategic goals in enterprise planning processes
   • Analyse customer requirements, perceptions and satisfaction data to identify the need for improvement
   • Analyse competitor's products or processes to identify the need for improvement
   • Analyse company processes to determine potential improvements to efficiency
   • Analyse regulatory requirements to identify the need for improvement
2. Prepare for benchmarking
   • Determine scope and parameters of the benchmarking exercise according to enterprise priorities and plans
   • Estimate benchmarking resource requirements and include them in budgets and operational plans
   • Plan benchmarking strategies around realistic time frames and enterprise planning cycles
   • Identify and plan communication and mathematical requirements
   • Develop benchmarking goals in consultation with stakeholders
   • Select benchmarking teams according to agreed criteria
   • Confirm team roles and responsibilities and deliver training accordingly
   • Schedule and document benchmarking activities following consultation with stakeholders
   • Establish and agree criteria for internal and external benchmarking with benchmarking team
   • Identify internal and external benchmarking partners or sources, according to the scope, parameters and goals of the benchmarking exercise
   • Develop cooperative and open relationships with benchmark partners
3. Undertake benchmarking activity
   • Identify and negotiate logistical requirements and impacts of the benchmarking exercise with stakeholders
   • Develop statistical analysis and measurement frameworks
   • Develop and agree problem-solving processes
   • Analyse and document own enterprise or department functions, processes and operations according to agreed criteria
   • Analyse and document benchmarking partner's functions, processes, operations and performance outcomes
   • Compare performance to identify compatibility of measurement data, commonalities, trends, differences and gaps
   • Communicate comparisons or benchmarking reports to benchmarking partners according to agreement
   • Develop strategies for change from analysing and evaluating divergences and gaps
4. Capitalise on benchmarking outcomes
   • Identify opportunities for using benchmarking and benchmarking data in continuous improvement processes
   • Build customer consultation and feedback into continuous improvement processes
   • Support enterprise personnel during the change process
   • Measure and report improvements resulting from the benchmarking processes to stakeholders
   • Use benchmarking information to develop the enterprise's competitive advantage and market profile
5. Identify the need for benchmarking
   • Identify benchmarking as a tool for achieving strategic goals in enterprise planning processes
   • Analyse customer requirements, perceptions and satisfaction data to identify the need for improvement
   • Analyse competitor's products or processes to identify the need for improvement
   • Analyse company processes to determine potential improvements to efficiency
   • Analyse regulatory requirements to identify the need for improvement
6. Prepare for benchmarking
   • Determine scope and parameters of the benchmarking exercise according to enterprise priorities and plans
   • Estimate benchmarking resource requirements and include them in budgets and operational plans
   • Plan benchmarking strategies around realistic time frames and enterprise planning cycles
   • Identify and plan communication and mathematical requirements
   • Develop benchmarking goals in consultation with stakeholders
   • Select benchmarking teams according to agreed criteria
   • Confirm team roles and responsibilities and deliver training accordingly
   • Schedule and document benchmarking activities following consultation with stakeholders
   • Establish and agree criteria for internal and external benchmarking with benchmarking team
   • Identify internal and external benchmarking partners or sources, according to the scope, parameters and goals of the benchmarking exercise
   • Develop cooperative and open relationships with benchmark partners
7. Undertake benchmarking activity
   • Identify and negotiate logistical requirements and impacts of the benchmarking exercise with stakeholders
   • Develop statistical analysis and measurement frameworks
   • Develop and agree problem-solving processes
   • Analyse and document own enterprise or department functions, processes and operations according to agreed criteria
   • Analyse and document benchmarking partner's functions, processes, operations and performance outcomes
   • Compare performance to identify compatibility of measurement data, commonalities, trends, differences and gaps
   • Communicate comparisons or benchmarking reports to benchmarking partners according to agreement
   • Develop strategies for change from analysing and evaluating divergences and gaps
8. Capitalise on benchmarking outcomes
   • Identify opportunities for using benchmarking and benchmarking data in continuous improvement processes
   • Build customer consultation and feedback into continuous improvement processes
   • Support enterprise personnel during the change process
   • Measure and report improvements resulting from the benchmarking processes to stakeholders
   • Use benchmarking information to develop the enterprise's competitive advantage and market profile

Range Statement

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Performance Evidence

Effective management and/or facilitation of a benchmarking process, including related improvement activities, must be demonstrated.

The candidate must:

determine criteria identifying appropriate benchmarking partners and maintaining positive partner relationships, in accordance with enterprise goals and directions

access industry and enterprise benchmarking data

analyse and interpret a range of complex qualitative and quantitative data relating to enterprise operations and benchmarking activities

apply relevant communication and mathematical skills

identify enterprise goals and directions and explain the role of benchmarking in achieving enterprise goals

develop and maintain positive relationships with benchmarking partners

work effectively as an individual and as a member of a team

use effective communication, negotiation and leadership skills in a range of benchmarking interactions, including with benchmarking teams, benchmarking partners and internal stakeholders

use problem-solving skills in a range of situations

use information and communications technology including performance management, project management, statistical and modelling software

prepare a strategy for gathering and analysing customer feedback

develop a financial model for measuring Return On Investment (ROI) for benchmarking processes

develop and implement a communication and marketing strategy to inform stakeholders (including senior management, personnel at all levels of the organisation and customers) of benchmarking goals, progress and outcomes

prepare benchmarking action plans that specify resource requirements, methodologies, milestones, communication strategies and timelines, including mechanisms for linking with enterprise planning cycles and continuous improvement strategies

develop and implement strategies for the resolution of logistic, resource, cultural, ethical and political issues raised during the benchmarking process, including scheduling team member release and involvement, supporting individuals through change, managing group dynamics, handling confidentiality and commercially sensitive information, and dealing with diversity

develop performance indicators for the enterprise, function, department or process being benchmarked

implement the findings of benchmarking exercise including interpreting benchmarking results, identifying areas for improvements, building findings into targets and planning,

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Knowledge Evidence

The candidate must demonstrate an in depth technical and theoretical knowledge of:

the role of performance indicators in benchmarking

the difference between performance and process benchmarking

relevant workplace health and safety, environmental, animal welfare and biosecurity, workplace and regulatory requirements

the critical factors required for successful and effective benchmarking processes and outcomes, and the implications of enterprise benchmarking activities

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