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Elements and Performance Criteria

  1. Investigate commercialisation options
  2. Develop commercialisation proposal
  3. Prepare for implementation
  4. Investigate commercialisation options
  5. Develop commercialisation proposal
  6. Prepare for implementation

Range Statement


Performance Evidence

Candidates must undertake the fundamentals of product/idea commercialisation from conception to launch to full production.

Candidates must demonstrate ability to:

analyse market trends

budget, including forecasting, capacity and asset analysis, setting targets and compliance mechanisms

negotiate licensing IP (in and out), contractual supply chain arrangement and partnerships

use communication skills to:

maintain appropriate relationships with colleagues and others

value and be open to the opinions of others

work as part of a team

model collaborative communication and learning

use active listening and negotiation skills

present and negotiate proposals

seek opinions and feedback from a range of stakeholders

develop plain English texts desling with complex ideas and concepts

generate and evaluate ideas by analysing information and concepts at an abstract level

provide strategic leadership during change and negotiation processes

use problem-solving, initiative and enterprise skills to:

direct, motivate, consult and delegate appropriately

collect, analyse and interpret data using a range of methods

shape strategic thinking and inspire others with a shared vision

work with teams with diverse emotional intelligence and cognitive ability

provide leadership in workplace health and safety practice, ethical standards and legislative requirements

review own personal and professional competence against personal development objectives

support and use participative arrangements aimed at establishing trust

to develop, negotiate and structure an agreed commercialisation strategy

to apply leadership style and approach appropriate to individuals involved, outcomes being sought and contextual factors


Knowledge Evidence

Candidates must demonstrate specialised and integrated technical and theoretical knowledge of:

relevant legislation

business strategies and legal requirements underpinning trademarks, copyright and patents

legal requirements underpinning partnership arrangements, contracts and taxation

commercial environmental analysis techniques, including Strengths, Weaknesses, Opportunities, Threats (SWOT)/TOWS

market testing strategies and techniques

strategies for analysing and assessing the upstream and downstream implications of an innovation

risk assessment strategies and techniques

team selection, management and support strategies

environmental sustainability principles