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Elements and Performance Criteria

  1. Identify team media requirements and limitations
  2. Prepare media information
  3. Issue media information
  4. Arrange media interviews
  5. Evaluate publicity benefits

Required Skills

Required skills

Required skills include

collect organise and understand information related to media team and promotional partner publicity requirements

communicate ideas and information to enable effective team appearances and information dissemination

plan and organise activities including team member media appearances

work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity

use mathematical ideas and techniques to setup scheduling and operate budget

use knowledge of scenario planning logistics and differing requirements to meet team promotional partner and media outlet needs

use workplace technology including facsimiles telephones and computer software related to planning and information presentation

Required knowledge

Required knowledge includes

controlling body rules category rules and supplementary regulations

occupational health and safety OHS requirements including stateterritory and federal legislation

ethical advertising legislation and code of practice

communication principles and techniques

presentation techniques

media content requirements

interview techniques

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessors must be satisfied that the candidate can competently and consistently

interpret and apply controlling body and category rules and supplementary regulations

apply safety requirements including the use of personal protective equipment

follow task instructions operating procedures and inspection processes to

minimise the risk of injury to self or others

achieve required outcomes within team time and quality standards

develop media releases for a minimum of three types of media

arrange a minimum of two media appearances for team persons Appearances must be for two types of media which may include

radio

television

live appearance at an event

guest speaker

conduct work to quality and timeliness standards

work effectively with others

modify activities to cater for variations in workplace context and environment

Context of and specific resources for assessment

Assessment may occur on the job or in a workplace simulated facility with process equipment material work instructions and deadlines

Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence of process

Access to controlling body rules category rules and supplementary regulations and legislation as identified in the Range Statement

Method of assessment

Assessment methods must confirm consistency of performance over time and in a range of workplace contexts

Assessment should be by direct observation of tasks and questioning on underpinning knowledge

Assessment should be conducted over time and may be in conjunction with assessment of other units of competency

Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role

Guidance information for assessment


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research team media needs

Research of team media needs includes:

clarification of team goals and objectives with team members

identification of promotional partner expectations

consideration of ethical issues in advertising and promotion

Media

Media may include

print (local, community, daily newspapers, magazines, industry publications)

television

radio (mainstream, community)

internet

Media releases

Media releases include information prepared for dissemination through:

print (e.g. newspaper and magazine)

electronic (e.g. radio, television and internet) media

Media interviews

Media interviews may include, but are not limited to:

radio

television

internet video clip interviews

Promotional partners

Promotional partners include:

existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team.

Promotional partners may also be termed 'sponsors' or 'business partners'

Promotional activities and follow-up

Promotional activities and follow-up includes:

liaison with media, promotional partners/sponsors and dissemination of team performance information

OHS requirements

OHS requirements include:

state/territory and federal legislation

controlling body requirements

manufacturer specifications and local safe operating procedures

Legislative requirements

Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations, manual handling procedures and team insurance requirements

Resources

Resources may include, but are not limited to:

a computer and word processing software

Information/documents

Information/documents may include:

controlling body rules, category rules and supplementary regulations

team procedures relating to dissemination of information and media appearances

task instructions including worksheets, checklists and plans

team procedures relating to reporting and communication

legislation regarding ethical advertising