Elements and Performance Criteria
- Identify team media requirements and limitations
- Desired outcomes of media liaison are identified in relation to team goals
- Limitations on information to be provided are identified in accordance with team requirements, confidentiality, ethical conduct and promotion partner requirements
- Media liaison budget is developed
- Media outlets and persons are researched and choices made according to team requirements, ethical conduct and promotional partner requirements
- Prepare media information
- Media suitable for promotional strategy and team requirements is selected
- Specific media outlet information needs are researched
- Media needs/requests are considered in light of team objectives, confidentiality requirements and ethical issues
- Team information and performance statistics are researched and documented
- Information prepared is clear, succinct and appropriate to target audience
- Information prepared meets team and media outlet needs and industry ethics
- Issue media information
- Arrange media interviews
- Media persons are contacted and requirements negotiated
- An interview schedule and agenda is determined
- Material for interviews is researched and prepared
- Team persons are briefed and coached in presentation techniques where required
- Team management are regularly informed of arrangements and outcomes
- Promotional partner representatives are advised of interview details
- Evaluate publicity benefits