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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify team media requirements and limitations
   • Desired outcomes of media liaison are identified in relation to team goals
   • Limitations on information to be provided are identified
   • Media liaison budget is developed
   • Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
2. Prepare media information
   • Type of media suitable for promotional strategy and team requirements is selected
   • Specific media outlet information needs are researched
   • Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
   • Team information and performance statistics are researched and documented
   • Suitable information is prepared for release
3. Issue media information
   • Media personnel are contacted and timing arrangements for release are agreed
   • Team management approval is obtained and information provided to media outlet
   • Promotional partner representatives are advised of release details
4. Arrange media interviews
   • Media persons are contacted and requirements negotiated
   • Interview schedule and agenda are determined
   • Material for interviews is researched and prepared
   • Team persons are briefed and coached in presentation techniques as required
   • Team management is regularly informed of arrangements and outcomes
   • Promotional partner representatives are advised of interview details
5. Evaluate publicity benefits
   • Exposure statistics are obtained from media outlets
   • Promotional partner feedback on media release and interview is obtained
   • Data and feedback are analysed to assess effectiveness
   • Outcomes are measured against media liaison budget and team objectives
6. Identify team media requirements and limitations
   • Desired outcomes of media liaison are identified in relation to team goals
   • Limitations on information to be provided are identified
   • Media liaison budget is developed
   • Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements
7. Prepare media information
   • Type of media suitable for promotional strategy and team requirements is selected
   • Specific media outlet information needs are researched
   • Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues
   • Team information and performance statistics are researched and documented
   • Suitable information is prepared for release
8. Issue media information
   • Media personnel are contacted and timing arrangements for release are agreed
   • Team management approval is obtained and information provided to media outlet
   • Promotional partner representatives are advised of release details
9. Arrange media interviews
   • Media persons are contacted and requirements negotiated
   • Interview schedule and agenda are determined
   • Material for interviews is researched and prepared
   • Team persons are briefed and coached in presentation techniques as required
   • Team management is regularly informed of arrangements and outcomes
   • Promotional partner representatives are advised of interview details
10. Evaluate publicity benefits
    • Exposure statistics are obtained from media outlets
    • Promotional partner feedback on media release and interview is obtained
    • Data and feedback are analysed to assess effectiveness
    • Outcomes are measured against media liaison budget and team objectives

Range Statement

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

Identification of limitations must include consideration of:	team requirements confidentiality ethical conduct promotion partner requirements.
Suitable information must be:	clear and succinct appropriate to target audience targeted to team and media outlet needs compliant with industry ethics.

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Performance Evidence

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria, range of conditions and foundation skills:

develop different media releases for three types of media

arrange two different media appearances of a motor sport team member, including two of the following:

radio

television

live appearance at a motor sport race event

guest speaker at a motor sport promotional event.

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Knowledge Evidence

Individuals must be able to demonstrate knowledge of:

procedures for identifying team media requirements, including:

types of media suitable for motor sport

media outlet information needs

legislation and codes of practice relating to ethical advertising

procedures for developing media budgets

procedures for preparing media information, including researching and documenting team information and performance

media interview procedures, including:

appropriate presentation of team personnel

coaching techniques of team personnel

methods of evaluating media publicity, including:

interpreting media outlet exposure

obtaining, analysing and interpreting promotional partner feedback

measuring media publicity against team media budget and team objectives.

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