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Elements and Performance Criteria

1. Research team marketing opportunities and promotional partnership requirements
   • Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented
   • Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required
   • Promotional partnership requirements are researched and documented
   • Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused
2. Devise and implement a team marketing strategy
   • Promotional strategies emphasising team strengths are analysed with team members
   • Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined
   • Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
   • Risk management strategies are developed and documented
   • Team members are briefed on their roles and responsibilities with regard to marketing strategy
3. Prepare promotional partnership proposal
   • Required team funding or sponsorship amount and type are determined
   • Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives
   • Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership
   • Potential promotional partner requirements are researched and documented
   • Benefits to promotional partner are identified and documented
   • Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner
4. Present proposal to promotional partners
   • Follow-up is conducted with promotional partner representatives and meeting is arranged
   • Presentation and supporting material specific to potential promotional partner are prepared
   • Supporting material is forwarded prior to meeting
   • Meeting with potential promotional partner is attended and presentation is conducted
   • Proposed variations to partnership terms and conditions are identified during negotiations and documented as required
5. Coordinate promotional partnership activities
   • Written contract or agreement is established with promotional partner, including full details of commitments made by both parties
   • Team members are briefed on details and commitments of promotional partnership arrangements
   • Activities are organised according to promotional partnership agreements and agreements made are honoured
   • Activities are monitored and evaluated in terms of team and promotional partner objectives
   • Feedback is provided to and requested from promotional partner as required
   • Payments from promotional partner and other contract formalities are actioned and monitored
6. Research team marketing opportunities and promotional partnership requirements
   • Strengths, weaknesses, opportunities and threats (SWOT) of current partnerships and marketing strategies are identified, analysed and documented
   • Team members and other parties are consulted regarding potential marketing opportunities, and specialist marketing advice is sought as required
   • Promotional partnership requirements are researched and documented
   • Principles, policies and strategic direction of the team in relation to marketing and partnerships are identified and documented to enable marketing effort to be focused
7. Devise and implement a team marketing strategy
   • Promotional strategies emphasising team strengths are analysed with team members
   • Legal, ethical and environmental market constraints are identified and their effect on marketing objectives is determined
   • Promotional strategies are researched and a marketing strategy, including measurable performance targets, is developed and documented
   • Risk management strategies are developed and documented
   • Team members are briefed on their roles and responsibilities with regard to marketing strategy
8. Prepare promotional partnership proposal
   • Required team funding or sponsorship amount and type are determined
   • Networks for funding and sponsorship are researched and developed in line with team policies, aims and objectives
   • Potential promotional partner is identified on the basis of supporting team principles and policies, and approached with the aim of proposing a promotional partnership
   • Potential promotional partner requirements are researched and documented
   • Benefits to promotional partner are identified and documented
   • Information regarding opportunities and benefits is prepared in a professional format and distributed to potential promotional partner
9. Present proposal to promotional partners
   • Follow-up is conducted with promotional partner representatives and meeting is arranged
   • Presentation and supporting material specific to potential promotional partner are prepared
   • Supporting material is forwarded prior to meeting
   • Meeting with potential promotional partner is attended and presentation is conducted
   • Proposed variations to partnership terms and conditions are identified during negotiations and documented as required
10. Coordinate promotional partnership activities
    • Written contract or agreement is established with promotional partner, including full details of commitments made by both parties
    • Team members are briefed on details and commitments of promotional partnership arrangements
    • Activities are organised according to promotional partnership agreements and agreements made are honoured
    • Activities are monitored and evaluated in terms of team and promotional partner objectives
    • Feedback is provided to and requested from promotional partner as required
    • Payments from promotional partner and other contract formalities are actioned and monitored

Range Statement

This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.

There is no Range of Conditions for this unit.

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Performance Evidence

Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria and foundation skills:

prepare, present, implement and evaluate two different promotional proposals for a motor sport team, each of which must include:

profile of team and team members

team achievements

proposed partnership arrangements

marketing strategy for team events

benefits to promotional partner.

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Knowledge Evidence

Individuals must be able to demonstrate knowledge of:

procedures for identifying team marketing opportunities and promotional partner requirements, including analysis of strengths, weaknesses, opportunities and threats (SWOT)

key components of Australian Consumer Law (ACL) relating to legal and ethical requirements of advertising, including misleading or deceptive conduct

procedures for devising and implementing a motor sport team marketing strategy

procedures for preparing promotional partnership proposals

methods of presenting promotional partnership proposals to promotional partner representatives

procedures for implementing promotional partnership activities, including:

methods of producing and required content of written contracts or agreements

procedures for monitoring promotional activities for effectiveness and value

procedures for providing feedback to, and gaining feedback from, promotional partners.

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