Elements and Performance Criteria
- Confirm advertising and media requirements
- Prepare and cost media schedule
- Confirm that duration and timing of media schedule meet requirements of the media plan
- Ensure distribution of messages over duration of schedule meets requirements of the media plan
- Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan
- Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed
- Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures
- Cost overall media schedule to meet budgetary requirements
- Book advertising time/space and lodge advertisements
- Follow booking procedures in accordance with organisational policy and practice using appropriate technology
- Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures
- Suggest changes or improvements to organisational scheduling procedures to supervisors or managers