Required skills

literacy skills to read and interpret advertising briefs to analyse data and to write reports

numeracy skills to evaluate quantitative figures generated by media reports

presentation skills to present findings of campaign performance

research and data collection skills to analyse media performance data and information

technology skills to apply functions of media software to perform media tasks

Required knowledge

data processing methods and analysis techniques

industry productsservices

organisational structures roles and responsibilities

principles advantages disadvantages and applications of specific software to perform media tasks

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

antidiscrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

evaluation and application of relevant media software options to perform media analysis tasks for at least one advertising campaign

analysis and presentation of media performance for at least one advertising campaign

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to office equipment and resources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

demonstration of the use of media software

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

oral or written questioning to assess knowledge of the advantages and disadvantages of specific software to perform media tasks

observation of presentation of campaign performance results to advertiser

evaluation of media performance results

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBADVA Perform media calculations

BSBADV405A Perform media calculations

BSBADVA Buy and monitor media

BSBADV406A Buy and monitor media.

Characteristics may include how media software tools:

Media software tools may include:

Functions may include:

Demographics may include: