Elements and Performance Criteria
- Interpret a creative brief
- Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used
- Identify and check the advertising content and supporting information for accuracy and completeness
- Confirm the time, schedule and budget requirements for creating the advertisement/s
- Identify legal and ethical constraints
- Create a mass print media advertisement
- Determine and produce the elements of a print advertisement to communicate the required image, features and benefits of the product or service
- Size and position each element of the print advertisement to achieve balance and focus for the advertisement
- Ensure the typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins
- Ensure the layout of the advertisement unifies the elements, attracts the reader to the focal point and guides the reading sequence
- Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements