Elements and Performance Criteria
- Interpret creative brief
- Confirm central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
- Identify and check advertising content and supporting information for accuracy and completeness
- Confirm time, schedule and budget requirements for creating the advertisement/s
- Identify legal and ethical constraints
- Create radio advertisement
- Determine length, pace and format for radio advertisement in accordance with the creative brief and allocated budget
- Determine content of opening, middle and close of radio advertisement to create impact, introduce central idea, provide support for key product benefits, and provide information to facilitate consumer action
- Prepare scripts to meet requirements of producer and performer/s and the allotted time
- Ensure radio advertisement meets requirements of the advertising brief and that it meets legal and ethical requirements
- Create television or cinema advertisement
- Determine length, pace and format for advertisement in accordance with the creative brief and allocated budget
- Prepare scripts and storyboards to record visual plan and identify creative elements that meet requirements of the creative brief
- Ensure advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support visual image/s
- Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements
- Create internet, web or podcast advertisement
- Determine and produce copy and design elements to communicate required image, features and benefits of product or service
- Size and position each element of advertisement to achieve balance and focus for the advertisement
- Ensure typeface selections suit the product and central idea of the advertisement, and layout balances white space and margins
- Design site map, navigation buttons, frames and multiple pages for ease of use
- Ensure sound, animation and graphics do not distract from the content of the advertisement
- Ensure advertisement meets requirements of the advertising brief and legal and ethical requirements