Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

  1. Identify and analyse interdependencies
  2. Analyse value and service chain and identify gaps
  3. Prepare plan to close value and service chain gaps
  4. Integrate market intelligence capture into operations
  5. Report market intelligence to other corporate departments

Required Skills

Required skills

analytical skills to

analyse workplace information and data

use observations of workplace tasks and interactions between people their activities equipment environment and system

communication skills to

articulate ideas and information

communicate effectively with personnel at all levels

conduct effective formal and informal meetings

consultation and negotiation skills to develop implement and monitor strategies

interpersonal skills to

establish rapport and build relationships with clients team members and stakeholders

establish relevant networks

leadership skills to gain the trust and confidence of colleagues and stakeholders

literacy skills to develop reports that deal with complex ideas and concepts

numeracy skills to

carry out statistical analysis

manage budgetary resources

planning and organising skills to manage own tasks within required timeframes

problemsolving skills to create innovative solutions to problems that arise

problemsolving skills to create innovative solutions to problems that arise

research skills to access relevant information and consider available options

risk assessment and management skills to fully consider impacts of existing or new activities

selfmanagement skills to

selfmanagement skills to:

comply with policies and procedures

pay attention to detail when making observations and recording outcomes

seek learning and development opportunities

technology skills to organise manage and analyse data

Required knowledge

analytical methods and techniques such as

strengths weaknesses opportunities and threats SWOT

balanced scorecard

return on investment ROI

economic value added

compliance policies and requirements applicable to organisation

corporate aims and objectives

market intelligence and datagathering principles

information technology infrastructure functionality and reporting capability

organisational communication methods

organisational structure and reporting lines including key personnel required to effect change

principles of running effective meetings and recording and distributing minutes

risk assessment and management principles

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

analyse interdependencies and value and service chain

prepare plans to close gaps in value and service chain

integrate and report market intelligence within a customer contact environment

demonstrate knowledge of compliance policies and requirements applicable to the organisation

Context of and specific resources for assessment

Assessment must ensure access to

workplace information and data

stakeholder feedback or stakeholders

meeting documentation and minutes

market intelligence reports and analysis

value and service chain model analysis

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of stakeholder feedback

review and analysis of working papers and documentation

review and analysis of organisational interdependencies

review of communication plan and stakeholder meeting minutes

oral andor written questioning to assess knowledge of market intelligence reports

demonstration of analytical methodology

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Interdependenciesmay include:

finance

human resources operations

resourcing

technology and infrastructure.

Value and service chainmay include:

billing

components of the enterprise infrastructure contributing directly to the supply of goods or services to the customer

credit

customer service

field staff

order fulfilment

sales support.

Stakeholdersmay include:

administration and support

billing

credit and collections

marketing

finance

human resources

strategy and planning

training.