Elements and Performance Criteria
- Identify and analyse interdependencies
- Analyse value and service chain and identify gaps
- Prepare plan to close value and service chain gaps
- Identify service chain gaps within control of customer engagement operations
- Communicate other gaps to stakeholders and relevant parties
- Identify activities and resources needed to close gaps
- Prepare action plan
- Establish review and feedback process
- Develop internal networks to ensure sound communication across organisation
- Integrate market intelligence capture into operations
- Report market intelligence to other corporate departments