Required skills

communication skills to liaise with clients and colleagues on design concepts and to effectively present potentially complex ideas

creative thinking skills to generate and explore a range of possible responses to design brief requirements

critical thinking and problemsolving skills to work out different ways of meeting different design and production challenges

Research literacy and analytical skills to interpret a brief and to source and evaluate information pertinent to the brief

planning and organisational skills to integrate and coordinate creative communication and planning issues into the work process

selfmanagement skills to take proactive responsibility for all the elements involved in responding to a design brief

Required knowledge

copyright moral rights and intellectual property issues and legislation relevant to the ways design concepts are developed and presented

different ways of presenting communicating and documenting design concepts as relevant to the context of work

format of design brief typically used in the relevant industry or design context

principles and key features of project management relevant to a design project

specific project management factors that apply to a design project

terminology typically used in a range of design briefs

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

effective response to the requirements of at least two design briefs including interpretation concept development communication and production planning

knowledge of copyright moral rights and intellectual property issues and legislation relevant to the ways design concepts are developed and presented

Context of and specific resources for assessment

Assessment must ensure

access to the materials resources and equipment needed to interpret design brief source information pertinent to design brief and to respond to design brief within its parameters

interaction with others to reflect the communication and collaboration aspects of this unit

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

evaluation of design documentation and completed work undertaken by the candidate

oral or written questioning to assess knowledge of typical parameters and constraints for work in a given context including practical production issues

evaluation of presentation made by the candidate to present concepts and to articulate the creative and other processes that lead to the development of final design concept

Guidance information for assessment

The design process does not occur in isolation Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Specifications may refer to:

Design brief may be:

Parameters or constraints may refer to:

Information pertinent to design brief may be about:

Concepts for work would usually be in written format and may include:

Agreement on the concept may involve:

Support services may involve:

Documentation may include: