Elements and Performance Criteria
- Review website content and use
- Monitor and analyse customer and user feedback in accordance with organisational timelines
- Analyse automatically collected website data and identify trends
- Make recommendations on changes to website and its content in response to feedback and data analysis, and approve changes scheduled for implementation
- Review cost implications of the recommended changes to determine their viability
- Update website
- Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements
- Follow protocols for ensuring the accuracy and authenticity of information
- Remove services no longer available or required and add new ones in accordance with organisational requirements
- Check offline information against that posted on the website and rectify any discrepancies in accordance with organisational timelines
- Follow security procedures for updating the website
- Carry out non-technical site maintenance
- Analyse user feedback to confirm website faults are not user issues
- Rectify faults and make improvements to website in response to user feedback approved by the organisation
- Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements
- Make website changes in response to changes in marketing strategy, in accordance with organisational requirements and consideration of cost benefits