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Elements and Performance Criteria

  1. Investigate e business opportunities
  2. Evaluate e business models
  3. Design an e business
  4. Implement an e business strategy

Required Skills

Required skills

analytical and problemsolving skills to assess information and apply to identified business needs

communication skills to collaborate with technical experts and other staff

literacy skills to identify and interpret market and product information

Required knowledge

features of a range of software and hardware systems

key provisions of relevant legislation from all forms of government that may affect aspects of business operations such as

antidiscrimination legislation

ethical principles

codes of practice

privacy laws

copyright

occupational health and safety

organisational policies and procedures relating to the systems products andor service being worked with

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

evaluation of ebusiness opportunities involving new business models and not simply electronic versions of existing businesses

rationale and supporting evidence for choice of ebusiness solution

knowledge of relevant legislation

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to office equipment and networked computers

documentation relating to analysis and strategiespolicies for implementation

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of authenticated documents from the workplace or training environment

demonstration of techniques in a workplace or simulated environment

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBEBUA Implement ebusiness solutions

BSBEBU502A Implement ebusiness solutions

IT use units


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

New capabilities may include:

24-hour operation

automated marketing efforts

communication

distribution channel

global reach

online customer service

online inventory

online payments

online purchasing

online sales systems

supply chain

Value chain analysis may include:

an analysis of a series of primary activities, such as:

inbound logistics

marketing and sales

operations

outbound logistics

service support

and their support activities, such as:

business infrastructure

human resources management

procurement

technological development

Processes and relationships may include:

customer service

delivery of core services

delivery of government services

delivery of products

development of new products, services and markets

organisational structures

trading communities

Threats and opportunities may include:

business to government (B2G) opportunities where ebusiness is conducted between an enterprise and the government

business-to-business (B2B) opportunities where ebusiness is conducted between companies

business-to-consumer (B2C) opportunities where ebusiness is conducted between an enterprise and a customer

competition legislation

disintermediation threats/opportunities where the role of 'middlemen' or other middle supply chain elements is reduced or made redundant as newer more efficient supply chain technologies are implemented

infrastructure requirements: disaster recovery, failsafe systems

internal business opportunities that improve productivity utilising ebusiness development

re-intermediation opportunities, where ebusiness creates new value between producers and consumers

risk management: payments, fraud etc.

Contributions to the business may include:

effect on:

customer satisfaction ratings

growth

market share

profitability

return on investment

sales

staff morale i.e. using efficient technologies to enhance workplace

staff productivity and professional development

Business-to-business may include:

involves ebusiness between organisations

may be B2G (business to government)

Business-to-consumer may include:

involves ebusiness between an enterprise and a customer

E-business models may include:

aggregator models

collaboration partners

competitor cooperation model

e-auction

e-government

e-mall

e-office

e-procurement

e-shop/e-tailing

information brokers

micro-payments business model

multilevel marketing

portal

tender services

third party marketplaces

trust services

value chain integrators

value chain service providers

virtual community

web rings

Technical needs and expertise may include:

advice on existing business strategy and base business versus growth business

advice on staffing arrangements

advice on technology issues/compatibility

banking information for electronic funds transfer

contact person

feedback loops

new protocols relating to legal or security issues for ebusiness

open and international standards e.g. EAN.UCC or UN/EDIFACT

personal identification and password for online access to business processes e.g. purchasing or supply

Policies and guidelines may include:

business ethics

confidentiality

electronic communication

fraud prevention and detection

human resources management

information management

intellectual property

legal issues e.g. jurisdiction, contract validity, taxation

outsourcing

performance management

privacy

risk management

security