Elements and Performance Criteria
- Research feasibility of establishing a franchise operation
- Undertake research into franchising models
- Analyse existing business or planned concept to determine opportunity for expansion into franchise operation
- Undertake market research on product or service
- Undertake financial feasibility of proposed franchise operation
- Seek assistance with feasibility study from specialists and relevant parties as required
- Complete business plan for franchise operation
- Complete marketing plan for franchise operation
- Plan for establishment of a franchise operation
- Secure financial backing for franchise operation
- Define franchise concept in terms of roles and responsibilities of franchisor and franchisees
- Seek advice from specialists and relevant parties to complete documentation of franchising concept
- Develop and document procedures to guide franchisees' and franchisor's operations
- Determine human and physical resources required to commence franchise operation
- Develop, obtain agreement on and implement recruitment strategies for potential franchise
- Implement plan for establishment of a franchise operation
- Undertake marketing of franchise operation
- Identify franchisees to commence franchise operation and formalise agreements
- Assist franchisees in developing a business plan and a marketing plan
- Obtain physical and human resources to implement franchise operation
- Establish operational unit to support and coordinate franchise operation
- Develop and implement monitoring process for managing franchise operation
- Review implementation process