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Elements and Performance Criteria

  1. Research feasibility of establishing a franchise operation
  2. Plan for establishment of a franchise operation
  3. Implement plan for establishment of a franchise operation
  4. Review implementation process

Required Skills

Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

marketing skills to promote new franchises

problemsolving skills to resolve issues in commencement of operations and new franchises

Required knowledge

occupational health and safety OHS requirements specific to the nature and type of franchising operations

legislation codes of practice and national standards for example

legislation specific to nature and type of franchising operations

company law fair trading and antidiscrimination

Franchising Code of Conduct

financing options

franchising operations

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

carrying out initial research into feasibility of the franchise operation

documenting a business plan through to implementing the plan

establishing an agreement with franchisees which specifies roles and responsibilities of both parties

knowledge of relevant legislation codes of practice and national standards

Context of and specific resources for assessment

Assessment must ensure

access to business documentation

access to feedback from franchisees

access to an actual workplace or simulated environment

access to office equipment and resources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of financial feasibility study marketing plan and business plan

analysis of responses to case studies and scenarios

demonstration of techniques

observation of presentations

oral or written questioning to assess knowledge of franchising arrangements

evaluation of implemented recruitment strategies

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBFRAB Manage a franchise operation

BSBFRA502B Manage a franchise operation.


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specialists and relevant parties may include:

accountants, legal representatives, financial planners and financial institution representatives, business planning specialists, marketing specialists and franchising consultants

chambers of commerce

Franchise Council of Australia

Roles and responsibilities of franchisor and franchisees may include:

agreement between franchisor and franchisees

conditions for franchises

services provided to franchises

Franchisees may include:

chain of outlets

existing businesses

interested parties including a trial sample of franchises

Human and physical resources may include:

communications equipment

office premises

software and hardware

specialist services through outsourcing, contracting and consultancy

staff

vehicles

Operational unit may include:

home-based site or other location such as leased or owned property

office location staffed with required personnel and equipped to service and support franchisees