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Elements and Performance Criteria

1. Confirm organisational vision and mission
   • Check with stakeholders that organisational vision and mission are still held to be current and are supported
   • Make any changes or refinements to vision or mission statement as required
   • Review or develop organisational values to support the vision and mission statement
   • Gain support for strategic planning process from all relevant stakeholders
2. Analyse the internal and external environment
   • Determine information requirements and undertake or commission research to deliver relevant information
   • Analyse political, economic, social, and technological developments in a global context
   • Seek advice from appropriate experts wherever necessary
   • Identify and consider strengths and weaknesses of existing and potential competitors and allies
   • Analyse organisation's strengths, weaknesses, opportunities and threats
   • Consider co-operative ventures that are supported by risk and cost-benefit analyses, are consistent with the organisational vision, mission and values, and provide for due diligence
   • Check that analysis of internal and external environment is consistent with the perspectives of other informed people
3. Write strategic plan
   • Document relevant research and background for inclusion in the strategic plan
   • Formulate strategic objectives and strategies needed for the future
   • Detail each strategy with an assigned priority, a timeframe, responsible parties and measurable performance indicators
   • Circulate strategic plan for comment, support and endorsement
4. Implement strategic plan
   • Communicate strategic plan to all relevant parties
   • Brief people with a specific role in relation to strategies
   • Use performance indicators to monitor progress in implementing plan
   • Make necessary refinements to plan
   • Evaluate achievement of objectives at agreed milestones
   • Review effectiveness of plan and consider methods for improving strategic planning processes

Required Skills

Required skills

analytical skills to undertake value chain analysis to review strengths and weaknesses and to collate and interpret statistical data including trend analysis financial skills to consider resource implications of proposed strategies research skills to ensure accurate uptodate information is available for the environmental analysis risk management skills to plan and undertake appropriate due diligence

Required knowledge

relevant legislation from all levels of government that affects business operation especially in regard to occupational health and safety and environmental issues equal opportunity industrial relations and antidiscrimination strategic planning methodologies including political economic social and technological PEST analysis and strengths weaknesses opportunities and threats analysis SWOT competitor knowledge codes and bylaws relevant to the organisations operations

Evidence Required

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential thorough analysis of the organisations own capabilities those of their existing potential competitors and allies and the external environment strategic plan which includes objectives strategies timeframes performance indicators and methods for monitoring the implementation of the plan knowledge of relevant legislation
Context of and specific resources for assessment	Assessment must ensure access to appropriate documentation and resources normally used in the workplace
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate observation of presentations oral or written questioning to assess knowledge of strategic planning methodologies review of documentation outlining strengths and weaknesses of existing and potential competitors and allies review of strategies and their assigned priority timeframe responsible parties and performance indicators
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example other units from the Advanced Diploma of Management

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Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include:	Board customers employees government agencies owners shareholders technical advisers
Research may include:	commissioned research demographics economics internal research market segmentation political product social technological
Global context means:	examination on a world-wide basis of factors which may impact on the long-term strategic direction of the business
Due diligence means:	process by which an investor, lawyer, auditor, or other qualified person, verifies the accuracy of data provided by another organisation

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