Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

literacy skills to identify market information to write in a range of styles for different audiences and to interpret requirements

numeracy skills to interpret testing results and to manage marketing budgets

organisational and time management skills to design and adjust a marketing mix

Required knowledge

key provisions of relevant legislation from all forms of government that may affect aspects business operations codes of practice and national standards such as

antidiscrimination legislation and principles of equal opportunity equity and diversity

ethical principles

marketing codes of practice and conduct such as the Australian Direct Marketing Association ADMA Direct Marketing Code of Practice Free TV Australia Commercial Television Industry Code of Practice

privacy laws

Trade Practices Act

organisational policies procedures products and services

principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix

statistical techniques

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

developing a report containing a description of activities undertaken to establish a marketing mix in an organisation including information on each element of the marketing mix such as

levels of customer service to be provided

how a product or service will be distributed

how a product or service will be priced

whether additional products or services will be offered

how the product or service will be promoted

reporting on at least one review of the success of marketing mix activities developed including coverage of any necessary adjustments made

Context of and specific resources for assessment

Assessment must ensure

access to an actual or simulated workplace

access to office equipment and resources

access to organisational and marketing strategic plans

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of written reports on the marketing mix

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentations on the marketing mix or changes made to the marketing mix

oral or written questioning to assess knowledge and understanding

review of authenticated documents from the workplace or training environment

review of testimony from team members colleagues supervisors or managers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGB Identify and evaluate marketing opportunities

BSBMKG501B Identify and evaluate marketing opportunities

other marketing units

Characteristics of products or services may include:

Pricing variables may include:

Promotional methods may include:

Marketing may include:

Channels of distribution may include:

Level of customer service may include:

Marketing mix may include:

Customer priorities, needs and preferences may include: