Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

interpersonal skills to establish rapport and build relationships with clients

organisational and time management skills to sequence tasks and meet time lines

research data collection assessment and evaluation skills to determine appropriate promotional activities for international markets

technology skills to record and use information gathered about promotional activities

Required knowledge

available overseas media

cultural characteristics of groups within target market

international business networks

marketing strategies and promotional activities

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

bilateral or regional trade agreements

occupational health and safety OHS

Trade Practices Act

World Trade Organisation rules

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

demonstration of planning coordinating and reviewing of promotional activities to align with marketing plans and market research undertaken for the international markets selected

report detailing promotional activities undertaken and recommendations to inform and guide future promotional activities in international settings

knowledge of relevant Australian international and local legislation

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated environment

access to workplace documents including completed reports

access to feedback on activity from overseas personnelclients

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

analysis of responses to case studies and scenarios

assessment of written reports on promotional activities

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentations promoting goods services or organisation to international clients or business associationsnetworks

observation of techniques used when undertaking promotional activities

oral or written questioning to assess knowledge of cultural characteristics of groups within target market

review of action plans developed to provide details of products andor services being promoted

analysis of audience feedback and data

assessment of conclusions and recommendations prepared and advice on future directions of internationally based promotional activities

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

international business units

other marketing units

Information sources may include:

Promotional activities may include:

Organisational requirements may include:

Cultural appropriateness refers to:

Designated individuals and groups may refer to:

Personnel and resources may refer to:

Roles and responsibilities may include:

International business networks may refer to:

Feedback may be collected from: