Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

leadership skills to gain trust and confidence of colleagues and clients

literacy skills to identify company and product or service information to interpret strategic reports to write in a range of styles for different audiences and to interpret legal requirements company policies and procedures

numeracy skills to analyse create and manage budgets for marketing activities

organisational and time management skills to sequence tasks and meet time lines

presentation and facilitation skills to present a marketing plan

Required knowledge

organisational structure products and services overall strategic and marketing objectives

key provisions of relevant legislation from all forms of government codes of practice and national standards that may affect aspects of business operations such as

antidiscrimination legislation and principles of equal opportunity equity and diversity

Australian Direct Marketing Association ADMA Direct Marketing Code of Practice

Australian Ecommerce Best Practice Model

Australian Government Policy Framework for Consumer Protection in Electronic Commerce

confidentiality requirements

copyright laws

defamation laws

Free TV Australia Commercial Television Industry Code of Practice

privacy laws

sweepstakes regulations

Trade Practices Act

industry products and services knowledge

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

devising documenting and presenting a marketing plan detailing approaches and the marketing mix to achieve organisational marketing objectives

Context of and specific resources for assessment

Assessment must ensure

access to office equipment and resources

access to strategic plans and marketing objectives

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

assessment of written marketing plans outlining marketing strategies and tactics to be used in achieving organisational marketing objectives

demonstration of techniques used to develop marketing strategies in conjunction with relevant persons

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentation of marketing plan to relevant persons

oral or written questioning

review of testimony from team members colleagues supervisors or managers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGA Develop organisational marketing objectives

BSBMKG608A Develop organisational marketing objectives

other marketing units

Marketing opportunity options may include:

Marketing strategies may include:

Marketing performance review strategy may include:

Legal and ethical requirements may include:

Marketing approaches may include:

Marketing mix may include: