Required skills

analytical skills to analyse workplace information and data and to make observations of workplace tasks and interactions with people their activities equipment environment and systems

communication skills to conduct formal and informal meetings and to communicate with personnel at all levels

consultation and negotiation skills to develop and implement plans and campaigns effectively

financial skills to manage budgetary resources

information technology skills to effectively manage and analyse data

interpersonal skills to establish rapport to build relationships with clients team members and stakeholders to establish relevant networks

leadership skills to gain trust and confidence of colleagues and clients

numeracy skills to analysis data to determine success

presentation skills to develop and present reports or presentations which deal with complex ideas and concepts and to articulate ideas and information effectively

problemsolving skills to create innovative solutions to issues that arise

project management skills to design and implement campaigns within project management guidelines

Required knowledge

business objectives and requirements

campaign design and evaluation principles

competitor activity and productsservices

customer contact technology and databases

legislation regulatory and organisational requirements

operational budget and business planning

organisational communication methods

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

designing implementing controlling monitoring and reviewing a marketing campaign

knowledge of relevant legislation regulatory and organisational requirements

Context of and specific resources for assessment

Assessment must ensure

access to workplace information and data

access to information and databases for analysis activities

access to relevant legislation regulations standards and guidelines

access to stakeholder feedback

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of campaign project plan

review of communication plan

review of documentation of processes and technical requirements

review of campaign reporting

analysis of campaign results against target

review of process improvement plan

oral andor written questioning to assess knowledge of stakeholder feedback

review of analysis and valuation of campaign processes

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBCCOA Develop and maintain a customer contact marketing strategy

BSBCCO605A Develop and maintain a customer contact marketing strategy.

Campaign may include:

Stakeholders may include:

Relevant legislation and regulatory codes may include:

Project management tools may include:

Fulfilment processes may include:

Process improvement analysis may include: