1. Acquire knowledge of products in a specified area
   • Identify information sources about products in a specified area and evaluate them for reliability and validity
   • Identify product purpose/s and use/s
   • Identify key features of the product/s
   • Identify product strengths and weaknesses
   • Articulate guarantees and warranties and identify service support details
2. Convert product knowledge into benefits
   • Identify features of the product which have potential buyer appeal
   • Present features of the product which have buyer appeal as benefits to the buyer
   • Present product benefits within the context of organisational requirements and legislation
3. Evaluate competitors' products
   • Use a range of information sources to identify competitors' products
   • Compare features, benefits, strengths and weaknesses of competitors' products with own products
   • Establish relative standing of the organisation's product with the competitors' product/s and communicate differences to the buyer

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.