Elements and Performance Criteria
- Plan campaigns and projects
- Undertake research to establish issues and requirements for the campaign or project
- Establish steering committee, if appropriate, with terms of reference
- Establish and agree upon objectives and outcomes with stakeholders
- Establish and identify decision-makers and points of influence to support the campaign
- Develop and communicate an action plan
- Identify key indicators, milestones and measures and put evaluation techniques in place to monitor progress
- Disseminate communication and monitoring mechanisms
- Allocate resources and establish systems for recording and maintaining records
- Manage campaigns and projects
- Select relevant people to be involved on the basis of interest and suitable skill sets, and clarify roles and responsibilities
- Allocate staff time to undertake work and establish work plans with and for individual staff members
- Implement risk management strategies as required
- Monitor campaign or project against plan, and negotiate and agree on adjustments with relevant people if required
- Develop and support team members
- Provide relevant people with feedback about their performance
- Ensure meetings are convened with steering committee or work team as agreed or required
- Manage campaign or project budget
- Review campaign or project
- Review and measure established objectives against actual outcomes
- Review budget and consider actual expenditure against allocated expenditure
- Debrief project or campaign and make recommendations for future activities
- Document lessons learned from the campaign or project and store appropriately for future use
- Share reports on outcomes with others who may benefit from the review process