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Elements and Performance Criteria

Performance Evidence

The candidate must show evidence of the ability to complete tasks outlined in elements and performance criteria of this unit, manage tasks and manage contingencies in the context of the job role. There must be demonstrated evidence that the candidate has:

developed and presented 1 new communication strategy and associated protocols for a business unit or team

developed and implemented 1 strategy for using digital media to provide information and promote organisation to clients

Knowledge Evidence

The candidate must be able to demonstrate essential knowledge required to effectively complete tasks outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the work role. This includes knowledge of:

political, economic, social and technological factors

organisational business and strategic plans

SWOT analysis (strengths, weaknesses, opportunities and threats)

legal and ethical considerations relating to communication:

privacy, confidentiality and disclosure

mandatory reporting

informed consent

organisation communication channels, including:

special communication needs of personnel

organisation processes and hierarchy

official communication channels

existing organisation protocols and etiquette for communication

possible communication barriers, restraints, difficulties

a range of different communication strategies and plans including crisis communication plans

financial implications including budgeting and return on investment

mentoring and coaching principles and practices

traditional media

digital media including types, etiquette and marketing

evaluation processes